JBS will use blockchain technology to enhance conservation of the Amazon

JBS

PR86180

 

SÃO PAULO, Oct. 20, 2020 /PRNewswire=KYODO JBN/ --

 

-- The blockchain platform will guarantee the security and confidentiality of

the cattle producers' data;

 

-- The investment fund created by the company will promote the socioeconomic

development and conservation of the Biome

 

With the aim of increasingly sustainable production, JBS is announcing the

Together For the Amazon program, a set of initiatives that seeks to enhance

conservation and development of the Amazon Biome, engaging the industry and

proposing actions that go beyond its value chain. The program encompasses

climate change, which was allocated priority within the JBS global

sustainability targets presented in 2019.

 

The fundamental pillars of the Together for the Amazon program are: (i)

development of the value chain; (ii) forest conservation and restoration; (iii)

support for the communities; and (iv) scientific and technological development.

 

The first pillar consists of the JBS Green Platform, a ground-breaking

initiative that will cross-check information of the Company's direct suppliers

with livestock transportation data from preceding links in the supply chain. By

using blockchain technology, the company will guarantee the confidentiality and

security of the personal, commercial and sanitary information of the producers,

as well as transparency in the analyses of the suppliers.

 

The Company will also launch engagement campaigns so that, by the end of 2025,

its suppliers' suppliers are also on the JBS Green Platform. In addition, JBS

will provide legal, environmental and animal husbandry advisory to assist

producers with improvements in stewardship and the environmental regularization

of their properties, while also expanding its educational actions in

sustainability to its supply chain.

 

For over a decade, JBS has been monitoring 100% of its cattle supplying farms

using strict sustainability criteria, including zero tolerance of

deforestation, encroachment on protected areas like indigenous lands or

environmental conservation units, hard labor, or the use of areas embargoed by

Ibama. This daily analysis covers more than 50,000 properties in the Amazon

region, an area greater than the size of Germany.

 

"We are publicly reiterating our commitment to the sustainability of the

Amazon. We hope to scale up, not only in combatting deforestation, but also in

fostering the bio-economy, sustainable agriculture and social development",

says Gilberto Tomazoni, Global CEO of JBS.

 

JBS Fund for the Amazon

The other three pillars will be achieved through the JBS Fund For The Amazon,

created to finance initiatives for expanding forest conservation, promoting

sustainable development of the local communities, as well as scientific and

technological development, with a contribution of R$ 250 million over the first

five years. With the participation of other stakeholders, the target is to

reach R$ 1 billion by 2030.

 

The Fund will be headed up by Joanita Maestri Karoleski, former CEO of Seara,

with the support of a Board of Directors, a Fiscal Council, a Consultative

Council and a Technical Committee. The latter two will assist in choosing the

projects that will receive contributions, audited by KPMG. The entire process

will be reported, and the results published on the program site.

 

CONSULTATIVE COUNCIL

 

   -- Alessandro Carlucci

      Chairman of the Board of Business for Social Responsibility (BSR)

   -- André Guimarães

      Executive Director of the Amazon Environmental Research Institute (IPAM)

   -- Caio Magri

      Chief Executive Officer of Ethos Institute

   -- Carlos Nobre

      Scientists and researcher at the Institute of Advanced Studies of the

      University of São Paulo (IEA USP)

   -- Fábio Feldmann

      Lawyer and environmentalist

   -- Marcello Brito

      President of the Brazilian Agribusiness Association (Abag)

   -- Marina Grossi

      Chair of the Brazilian Business Council for Sustainable Development (BCSD Brazil)

   -- Noël Prioux

      CEO of Carrefour Brasil

   -- Raul Padilla

      President, Global Operations at Bunge

   -- Ronaldo Iabrudi

      Joint Deputy Chairman of the Board of GPA

   -- Teresa Vendramini

      President of the Brazilian Rural Society (SRB)

 

TECHNICAL COMMITTEE

 

   -- Antonio Fernando Pinheiro Pedro

      Environmental Lawyer

   -- Arnaldo Carneiro Filho

      Senior Researcher at SINAPSIS Consulting Company

   -- Cira Moura

      Executive secretary of the Legal Amazon Consortium

   -- Daniel Nepstad

      President and Executive Director of the Earth Innovation Institute  

   -- Durval Dourado Neto

      Member of the consultative council at the Forum of the Future Institute.

      Full Professor and Director of ESALQ/USP

   -- Jorge Alex Athias

      Lawyer and pro-bono professor of Environmental Law at the Federal

      University of Pará (UFPA)

   -- Jorge Madeira Nogueira

      Full Professor of the Department of Economics at the University of

      Brasília (UnB)

   -- Lucas Vitor de Carvalho Sousa

      Assistant Professor of the Department of Economics and Analysis at the

      Federal University of Amazonas (UFAM)

   -- Marcio Sztutman

      Director for Latin America of the Partnerships for Forests initiative of

      Palladium: Make it Possible

   -- Maria Daniele de Jesus Teixeira

      Economist at the Federal University of Mato Grosso (UFMT) and professor

      on the Specialization Course in Sustainability

   -- Virgilio Viana

      General Superintendent of the Sustainable Amazon Foundation(FAS)

 

SOURCE: JBS

 

CONTACT: JBS - Corporate Communication Office, +55 11 3144-7997 | 4996 | 5364,

imprensa@jbs.com.br

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