PR86223

BARCELONA, Spain, Oct. 22, 2020 /PRNewswire=KYODO JBN/ --

Valmont Barcelona Bridal Fashion Week, organised by Fira de Barcelona, has

increased considerably its outreach thanks to the digital platform launched

this year to adapt to the situation generated by COVID-19. The VBBFW app has

remained active for a month, with the wide range of fashion show videos

available to the public around the world and its space devoted to the trade

show so as to promote commercial transactions between professionals. VBBFW has

thus confirmed itself as the leading international show in bridal fashion and,

thanks to the application of technology, it has succeeded in giving a high

degree of visibility to the 2021 collections while supporting the industry in

the global dynamization of the market.

Between 18 September and 18 October nearly 16,000 users, 68% of them from

abroad, connected to the VBBFW 2020 digital platform, with Italy, the United

Kingdom, France, Germany, the USA, Mexico, Brazil, Japan and China among the

most prominent countries. Throughout this period the fashion shows recorded

almost 70,000 views, while the 100 brands, 64% of them international ones,

which took part in the digital Trade Show received a total of 6,000 requests

from potential buyers to access the private space on the platform which is

reserved only for professionals.

In addition to its own platform, VBBFW has conducted several promotional

initiatives through different channels around the world. For the first time

VBBFW has cooperated with Chinese social network Weibo on its channel devoted

to bridal fashion, which has more than 1.4 million followers. The videos of the

fashion shows recorded three million views, thus significantly increasing the

dissemination of the collections in a market of particular interest for the

internationalisation of the brands.

VBBFW also constituted the framework for different activities organised in

partnership with different companies and entities. These included the Valmont

digital space; the "Stop Child Marriage" programme that Save the Children is

conducting to combat child marriage around the world, and the 2020 Elle

International Bridal Awards, which this year acknowledged the excellence of 23

companies devoted to bridal fashion and weddings. Another focus of attention

was VBBFW's commitment to sustainability, a subject analysed in the study

titled Bridal Fashion, Sustainable Style, Conscientious Business that IESE

professor José Luis Nueno wrote at the request of the show's organisers. An

extract of the contents can be found on the show's website at

www.barcelonabridalweek.com.

Photo - https://mma.prnewswire.com/media/1317494/Fira_Barcelona_Bridal_Fashion_Week.jpg 

Logo - https://mma.prnewswire.com/media/659718/Fira_Barcelona_Logo.jpg 

Source: Fira de Barcelona