PR86216

FRANKFORT, Kentucky, Oct. 22, 2020 /PRNewswire=KYODO JBN/ --

Jim Beam(R) Bourbon, the number one selling bourbon in the world, has announced

the launch of Lineage – a batched premium expression created by seventh-generation

Beam Family Master Distiller, Fred Noe, and his son, Freddie.

The one-of-a-kind whiskey will be available to purchase in the global travel

retail early 2021 for $250 (USD). Encompassing eight generations of expertise,

knowledge and curiosity, Lineage, is the first bourbon from the Jim Beam

portfolio to feature Freddie's name.

Aged in charred white oak barrels in Warehouse K since 2004, the exquisite

bourbon is 15 years old and has the same mouthfeel for which Jim Beam is

recognised. With the perfect proof of 110 (55% ABV) the whiskey has notes of

spice, vanilla and caramel, ensuring a balanced finish. The bespoke bottle also

features the iconic Jim Beam seal, making the whiskey instantly recognisable.

Fred Noe said: "Lineage represents a significant moment in the history of Jim

Beam. Not only is it a collaboration between the seventh and eighth generation

of distillers in our family, but it's a blend of the past, the present and thefuture."

Freddie Noe added: "I really enjoy breaking the rules and creating new and

exciting expressions, so it was an honour to create this unique whiskey with my

dad – one that's different from anything out there in the bourbon world."

Ed Stening, Head of Marketing Global Travel Retail at Beam Suntory, said: "The

chemistry between the father and son duo is undeniable and has led to the

creation of a truly unique whiskey. Championing innovation like this in travel

retail is extremely important to us and something we're committed to as we look

to ensure the growth of the channel."

About Beam Suntory Inc.

As a world leader in premium spirits, Beam Suntory inspires human connections.

It was created in 2014 by combining the world leader in bourbon and the pioneer

in Japanese whisky to form a new company with a deep heritage, passion for

quality, innovative spirit and vision of Growing for Good.  Headquartered in

Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of

Japan.  For more information on Beam Suntory, its brands, and its commitment to

social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Photo - https://mma.prnewswire.com/media/1317136/JB_Lineage_Bottle.jpg 

SOURCE: Beam Suntory Inc.