PR86225

TORINO, Italy, October 22, 2020 /PRNewswire=KYODO JBN/ --

How design will have to approach the new world? On the occasion of its 90th

anniversary, Pininfarina launches an international design competition that

challenges students from all around the world to create something that

expresses their dreams for the future: “Design Reset: New Dreams for a New

World”. An initiative engaging prestigious international schools that enables

the community of creative young people to rethink what human experiences will

be like in the New Normal.

Design has the ability to innovate continuously while enhancing the lives of

people. As the whole approach to designing and life has been questioned during

these times, Pininfarina, which operates in such various areas of design from

product to architecture, UX/UI and all forms of transportation, has been

particularly sensitive to the kind of future experiences that Design should

deliver and that people might want to rethink or change completely after the

pandemic.

The contest will involve the new generations to re-think a positive future way

of moving and living thus submitting projects where product and experience come

together.

The contest is free to enter for anyone over the age of 18 attending the

following schools: China Academy of Art (China), Coventry University (UK), FH

JOANNEUM Industrial Design (Austria), Hochschule Munchen (Germany), IAAD-The

Italian University for Design (Italy), Istituto Europeo di Design - Torino

(Italy), ISD Rubika (France/India), National Institute of Design Ahmedabad

(India), Politecnico di Torino (Italy), PRATT Institute (USA), Royal College of

Art (UK), Strate School of Design (France), TsingHua University (China), Umea

Institute of Design- UID (Sweden), USP (Brazil).

Until March 2021 students will have the chance to submit their solutions

inspired by three different themes:

- Smart Individual Mobility: a new way to move that is easier, cost-effective,

environmentally-friendly, safe and comfortable for the individual

- Smart Social Mobility: a new way to move together, namely create new forms of

collective mobility that promote the concept of sharing and a sustainable

lifestyle.

- Smart Spaces: a new way to live together, namely create a temporary outdoor

pavilion to be completely built off-site through rapid prototyping, digital

fabrication and/or robotic technologies.

The competition closes on March 31st, 2021. The winner of each category will be

awarded a 6-month Internship at Pininfarina’s design studios in Torino, Miami

and Shanghai. A Special Chairman Award will go to the work that reserves a

special attention to the Pininfarina design values. The DesignWanted Special

Award to the best architectural vision will be awarded with the publication on

designwanted.com.

More info:

designcontest.pininfarina.com.[https://designcontest.pininfarina.com/]

Photo - https://mma.prnewswire.com/media/1317611/Pininfarina_Design_Contest.jpg

Source: Pininfarina