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YINCHUAN, China, Oct. 27, 2020 /Xinhua=KYODO JBN/ --

An international wine expo that ended on Friday once again put China's Ningxia

Hui Autonomous Region under the spotlight.

The ninth Ningxia International Wine Expo was held at Helan Mountains' Eastern

Foot, attracting hundreds of experts from 96 countries and regions to attend

online and offline, sharing opinions on the development of the wine industry.

"Ningxia has made great achievements with its improved product quality improved

and brand polished under preferential policies for the wine industry, said

Regina Vanderlinde, President of the Paris-based International Organization of

Vine and Wine.

Over the years, Ningxia has been rapidly transforming itself into a major

winemaking region in China. It currently holds 32,800 hectares of grape

plantations, generating an annual output of 130 million bottles of wine and a

comprehensive output value of 26.1 billion yuan (about 3.9 billion US dollars).

Ambition runs high as Ningxia plans to double the area of grape-growing

plantations by 2025, with an annual production of 300 million bottles of wine.

Vineyards in Gobi Desert

With abundant sunlight, rich irrigation and an appropriate climate, Ningxia's

vast and barren Gobi Desert is deemed optimal for growing wine grapes.

In 1984, Yu Huiming, along with seven young winemakers, spent four months

making wine in more than 100 pickle jars.

At that time, many Chinese wineries were shut down due to a lack of industry

standards, and few domestic consumers appreciate wine. The winery Yu worked

for, Ningxia's first, also underwent a rough time. "Workers couldn't get paid

on time, and six of my colleagues left for a better living," Yu recalled.

However, Yu chose to stick to the industry.

In the 1990s, a foreign company bought the winery's overstocked wine and sold

the wine with the company's own label for 268 yuan per bottle.

"I then realized that our wine do have a demand, but we need our brand to tap

into the market," said Yu.

In 2011, Ningxia government launched a series of favourable policies to regulate

the wine industry and encourage wineries to produce high-quality and branded wine.

Since then, the preferential policies have attracted numerous chateaus from

home and abroad to establish wineries in the region. As a result, batches of

high-quality Ningxia wine flowed into the market.

As of 2020, more than 1,000 wine variants from 50 local chateaus have won top

wine contests around the world. Ningxia's wine has been exported to more than

20 countries and regions.

Dreamland for Winemakers

Liao Zusong, 35, chief winemaker of the Xige Estate, a chateau in Ningxia,

returned from an Australian wine farm in 2014. He participated in the whole

winemaking process -- from the construction of Xige's vineyard and winery as

well as the design of winemaking techniques.

"I want to be a winemaker who knows the whole production industry chain from

grape growing to vinification," Liao said.

Xige now boasts of over 1,333 hectares of vineyards with an annual output of

more than 1 million bottles. "I believe we can produce the best wine for

customers across the country and even the world," said Liao.

Meanwhile, in order to polish local wine brands and improve winemaking skills,

Ningxia government has also invited winemakers from world-famous wine regions

to come to work in the industry. So far, 60 winemakers from 23 countries and

regions have come to Ningxia.

Booming Wine Tourism

Zhao Liang, a tourist and a wine connoisseur from Beijing, drove all the way to

Xige Estate with his friends. "I have been to many foreign wine farms, but I'm

still impressed by the taste of Ningxia wine and the advanced production line

of local wine farms," he said.

"The chateau is also close to many tourist destinations. It's especially suitable

for developing wine tourism," said Zhang Yanzhi, founder of Xige Estate.

Ningxia has been tapping the potential of the wine tourism market. Currently,

Ningxia chateaus receive more than 600,000 tourists a year.

"The wine-driven tourism plays a key role in promoting the region's tourism

industry and fuelling wine consumption," according to Zhao Shihua, an official

with the grape industrial park of the eastern foot of Helan Mountains.

Source: The Organizing Committee of Ningxia International Wine Expo at Helan

Mountains' Eastern Foot

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=374947

   Caption: A staff member conducts sampling inspection to the finished wine products at

the Xige Estate in northwest China's Ningxia Hui Autonomous Region, April 10,

2020. Workers of wine companies in the east Helan Mountain area are busy with

farm work in grape plantation and making efforts to take orders to promote

local wine industry.