Hilton Again Increases Flexibility and Value for Hilton Honors Members with New Program Extensions and Ability to Achieve Status Faster
PR86353
TOKYO, Oct. 29, 2020/PRNewswire=KYODO JBN/--
New program changes also include lowered Milestone Bonus and Gifting Status thresholds
During this challenging time for travelers, Hilton remains committed to
providing maximum flexibility and value to its more than 108 million Hilton
Honors(https://www.hilton.com/en/hilton-honors/ ) members and guests around the
world – from status and Points extensions to more contactless experiences
through the award-winning Hilton Honors app – to ensure the safest and most
enjoyable travel possible.
Today, Hilton Honors, the guest loyalty program of Hilton's world-class portfolio of
18 brands, has implemented several new program adjustments to 2020 and 2021
policies, including:
-Extending Points Expiration so that no Points will expire until December 31, 2021.
-Reducing Status Qualification Requirements by 50 percent across all tiers,
including stays, nights and Base Points in 2021, to allow members to achieve
status in half the time. For example, this means to earn Gold status, a member
must complete 20 nights, 10 stays or 37,500 Points instead of 40 nights, 20
stays or 75,000 points. And, as previously announced, all 2020 nights will
automatically roll over to the 2021 calendar year to help Hilton Honors members
upgrade their tier status even faster.
-Lowering Milestone Bonus Night Threshold to begin at 20 nights in 2021 (was
previously 40 nights) to align with new Gold status qualification and allow
members to earn rewards faster. Gold members will earn 10,000 Bonus Points for
20 nights stayed and will continue earning the additional 10,000 Bonus Points
every 10 nights above that level in a calendar year. At 60 nights, a member
would still earn the additional Milestone Bonus of 30,000 Bonus Points.
-Extending Status to March 31, 2022 for Silver, Gold and Diamond members that
were set to downgrade in 2020 or 2021. This means members can keep their status
longer and continue to enjoy their benefits.
-Reducing Gifting Status Night Threshold to the new Diamond status night
qualification. Diamond members who stay 30 nights in 2021 will be able to gift
Gold status (was previously 60 nights) or 60 nights to upgrade the gift to
Diamond status (was previously 100 nights).
"As we near the end of 2020, we know travelers are looking ahead to what next
year holds, which is why we want to continue supporting our loyal Hilton Honors
members when they are ready to make new travel memories again," said Mark
Weinstein, senior vice president and global head, marketing & loyalty. "So, we
are pleased to announce these industry-leading adjustments to our Hilton Honors
policies to not only let our members know we have them covered, but also
provide our guests with even more flexibility."
Additionally, Hilton offers greater flexibility and more opportunities for
members to use their Points outside of redemption for stays. Throughout the
year, Hilton Honors members can redeem their Points for a range of exciting
collection of experiences ranges from indulging in delicious Japanese Wagyu
beef and local sake, savoring premium sushi made with seasonal seafood, to relaxing
with an immersive spa treatment session.
Great Ways to Earn & Redeem Hilton Honors Points
Hilton Honors continues to offer meaningful ways for members to earn and redeem
Points in their everyday lives. In addition to redeeming Points on hotel stays,
charitable contributions and various partners, for a limited time, members can:
-Earn Double Bonus Points and Double Night
Credits(https://www.hiltonhonors.com/doublerewards) when they enroll in the
Double Rewards promotion and complete a stay by the end of the year meaning
every night a member stays counts twice towards earning the next tier status,
plus, even more Points to use toward a future hotel stay.
-Buy Points* through the Purchase Page (https://www.hilton.com/en/hilton-honors/login/?forwardPageURI=https%3A%2F%2Fwww.hilton.com%2Fen%2Fhilton-honors%2Fguest%2Fpurchase-points%2F ) by the end of the year to receive a 100 percent bonus, meaning purchase
10,000 Points, receive an additional 10,000 Points.
-Earn Double Event Planner Points with the Hilton EventReady Flexible Offer. As
an extension to Hilton EventReady with CleanStay, this flexible offer applies
to events booked through December 31, 2020, for meetings or events occurring
now through May 31, 2021. Members in the Event Planner
Program (https://www.hilton.com/en/hilton-honors/events-planner/ ) can now
receive double Hilton Honors Points (2 Points per eligible $1 spent) in
addition to extended flexibility allowing meetings and events to cancel without
penalty up to eight days in advance of arrival.
For the latest information on Hilton Honors program adjustments, booking and
reservations, travel safety and more, visit
covid.hilton.com/#honors (https://covid.hilton.com/#honors ). To join Hilton
Honors, enroll for free at
HiltonHonors.com( https://www.hilton.com/en/hilton-honors/events-planner/ ).
*Minimum purchase required
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton's 18
world-class brands comprising more than 6,200 properties in 118 countries and
territories. Hilton Honors members who book directly through preferred Hilton
channels have access to instant benefits, including a flexible payment slider
that allows members to choose nearly any combination of Points and money to
book a stay, an exclusive member discount, and free Standard WiFi. Members also
have access to contactless technology exclusively through the industry-leading
Hilton Honors mobile app (https://apps.apple.com/us/app/hilton-honors/id635150066 )
where Hilton Honors members can check-in, choose their room and access their room using
Digital Key. Hilton Honors offers its 108 million members hundreds of ways to
earn and redeem Points. Members can redeem their Points for free nights,
premium merchandise and items on Amazon Shop with Points, and make charitable
contributions. The program is free to join, and travelers may enroll online by
visiting www.hiltonhonors.com. Learn more about Hilton Honors at
newsroom.hilton.com/hiltonhonors (https://newsroom.hilton.com/hiltonhonors ), and
follow Hilton Honors on Facebook (https://m.facebook.com/Hilton?refsrc=https%3A%2F%2Fwww.facebook.com%2FHiltonHonorsCA%2F&_rdr ), Twitter(https://twitter.com/hiltonhonors), and
Instagram(https://www.instagram.com/accounts/login/?next=/hiltonhonors/%3Fhl%3Den ).
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a
portfolio(https://www.hilton.com/en/corporate/) of 18 world-class brands
comprising more than 6,200 properties with more than 983,000 rooms, in 118
countries and territories. Dedicated to fulfilling its mission to be the
world's most hospitable company, Hilton welcomed more than 3 billion guests in
its 100-year history, earned a top spot on the 2019 World's Best Workplaces
list, and was named the 2019 Global Industry Leader on the Dow Jones
Sustainability Indices. In 2020, Hilton
CleanStay(https://www.hilton.com/en/corporate/cleanstay/ ) was introduced,
bringing an industry-defining standard of cleanliness and disinfection to
hotels worldwide. Through the award-winning guest loyalty program Hilton
Honors, the 108 million members who book directly with Hilton can earn Points
for hotel stays and experiences money can't buy, plus enjoy instant benefits,
including digital check-in with room selection, Digital Key, and Connected
Room. Visit newsroom.hilton.com(https://newsroom.hilton.com/) for more
information, and connect with Hilton on
Facebook(https://m.facebook.com/hiltonnewsroom ),
Twitter(https://twitter.com/hiltonnewsroom ),
LinkedIn(https://www.linkedin.com/company/hilton ),
Instagram(https://www.instagram.com/accounts/login/?next=/hiltonnewsroom/ ) and
YouTube(https://www.youtube.com/hiltonnewsroom ).
SOURCE: Hilton
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