PR86339

REUS, Spain, Oct. 29, 2020 /PRNewswire=KYODO JBN/ --

Trends show that within the next five years, energy boosting and digestive

health will be all the more important to consumers and immune support must also

be watched as a focus on the immune system is likely due to COVID-19

Consuming foods that boost energy, and support digestive health are among the

largest and fastest growing consumer trends. In a recent consumer trend study,

it was found that these two markets are forecasted to be the fastest growers

among the health and wellness category. By 2024, the market size for products

boosting energy is forecasted to grow 50% and products supporting digestive

health are forecasted to grow 32%. The study also showed that weight management

was still the largest area of concern for consumers, however, it is not

forecasted to grow as quickly as those previously mentioned.

Furthermore, one interesting trend to keep on the radar is immune support. With

many people concerned over the COVID-19 pandemic, consumer focus on a healthy

diet will likely deepen. Already the trend research showed that companies are

increasingly expanding into this market and this trend is expected to only grow

in a post-COVID-19 normality. In North America, more than one-third of vitamin

and mineral products advertise an immune supportive claim and in Asia-Pacific,

nearly half of the vitamin and mineral products released within the last year

promote an immune supportive claim.

The trend research was conducted by the International Nut and Dried Fruit

Council as part of the 2020-2021 Dissemination plan in efforts to increase the

global consumption of nuts and dried fruits while also circulating the health benefits.

About the INC

The INC is the international umbrella organization for the nut and dried fruit

industry. Its members include more than 800 nut and dried fruit sector

companies from over 75 countries. INC membership represents over 85% of the

world's commercial "farm gate" value of trade in nuts and dried fruits. The

INC's mission is to stimulate and facilitate sustainable growth in the global

nut and dried fruit industry. It is the leading international organization on

health, nutrition, statistics, food safety, and international standards and

regulations regarding nuts and dried fruits.

Press contact: e-mail press@nutfruit.org and telephone +34 977 331 416.

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Source: INC International Nut and Dried Fruit Council