PR86351

HONG KONG, Nov. 2, 2020 /PRNewswire=KYODO JBN/ --

CNN International Commercial (CNNIC) has appointed two joint-heads of CNN's

international advertising sales business to give brands and advertisers from

wherever they are in the world greater access to global solutions from CNN

Worldwide and the broader WarnerMedia portfolio.

In these new positions, Rob Bradley and Cathy Ibal lead CNNIC's 'Audience

First' strategy, which supercharges putting audiences at the heart of every

campaign rather than focus on platform or geography. In roles that combine

oversight of ad sales, client development, digital and data capabilities,

branded content, trade marketing and events, Bradley and Ibal will be focused

on creating and delivering solutions for clients that have the most impact with

defined audiences on a global scale and enhancing our audiences' advertising

experience across all CNN platforms.

Rob Bradley leads advertising sales across Asia Pacific including Australia and

Latin America and takes responsibility for CNNIC's international digital and

data development. Corinna Keller, Vice President for Advertising Sales, Latin

America, and Tini Sevak, Vice President, Audiences & Data, both move to

reporting into him. Bradley will be relocating to Asia in 2021 and continue

with his global role while remaining close to key clients and markets.

Cathy Ibal leads advertising sales for all EMEA and takes responsibility for

CNNIC's international client development. James Hunt, Senior Vice President,

Global Client Solutions, reports into Cathy Ibal and continues to oversee all

client servicing functions within CNNIC, including its award-winning Create

brand studio.

Both Rob Bradley and Cathy Ibal continue to report into Rani Raad, President,

CNN Worldwide Commercial.

"We are optimising how we partner with brands to have maximum impact with

audiences at a time of accelerated change in both consumer behaviour and the

way advertisers are connecting with customers," said Rani Raad. "Cathy and Rob

have an excellent track record in working collaboratively with clients and

across CNN to develop and execute sophisticated campaigns that no other media

can match. With this structure and strategy in place, we will connect brands

with audiences like never before and continue to drive great audience

experience with our commercial content and advertising."

Cathy Ibal has been at CNN since 2001, originally working in research and then

in sales since 2006 where she manages some of CNNIC's largest partnerships. Rob

Bradley joined CNN in 2015. Since then he has led CNNIC's digital revenue,

strategy and operations as well as advertising sales for the UK, Nordics and US.

About CNN International Commercial

CNN International Commercial (CNNIC) is responsible for the business operations

of CNN's properties outside of the United States. All commercial activities for

brands such as CNN International, CNN en Espanol, CNN Arabic, CNN Style and CNN

Business are aligned within the division. This encompasses the advertising

sales, sponsorship partnerships, commercial content development, content sales,

brand licensing, distribution and out-of-home operations, business development

and marketing for the world's leading international news provider. CNNIC is a

recognised industry leader in international advertising sales and its use of

award-winning commercial content, produced through its Create unit and driven

by its advanced data usage and digital capabilities, has resulted in strong and

enduring partnerships with many of the world's most recognised brands. Its

Content Sales and Licensing unit has relationships with more than 1,000

affiliates ranging from licensing the CNN brand through to content supply

contracts as well as offering consultancy services. CNNIC has offices across

the world, with key hubs in London, Hong Kong and Miami. For more information

visit http://commercial.cnn.com

SOURCE:  CNN International Commercial

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   Link: http://asianetnews.net/view-attachment?attach-id=375616 

   Caption: CNN International Commercial appoints Rob Bradley and Cathy Ibal to lead

'Audience First' strategy