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AsiaNet 86415

SINGAPORE, Nov. 3, 2020 /PRNewswire=KYODO JBN/--

Biggest One-Day Sale event provides opportunities for businesses and brings

non-stop happiness to Southeast Asia's consumers

Lazada, the region's leading eCommerce platform, kicks off this year's 11.11

Shopping Festival with more than 350,000 brands and sellers across Indonesia,

Malaysia, the Philippines, Singapore, Thailand and Vietnam joining its Biggest

One-Day Sale. Thousands of new brands will also participate in Lazada's highly

anticipated shopping event for the first time this year.

Celebrating the eighth edition of its annual big show, Lazada is reinvigorating

its 11.11 Shopping Festival with attractive promotions, exclusive deals,

rewards, and exciting Shoppertainment content to bring non-stop happiness to 80

million consumers who have embraced eCommerce as part of their daily purchasing

routine this year. The event will also play an important role in helping to

revive many businesses following the disruptions caused by the pandemic.

"This has been a pivotal year for many businesses, and 11.11 will be a new

experience for many who have embarked on the eCommerce journey. These year-end

mega shopping festivals will be opportunities for brands and sellers to acquire

new customers and boost their sales performance," said Lazada Group's Chief

Executive Officer, Chun Li.

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In the last six months, Lazada has seen a sharp increase in new brands

including Isetan, Under Armour, Swatch and Castrol join LazMall to give their

retail mix a digital overhaul, and more businesses from the F&B, hospitality,

recreation and personal service sectors adopting an omnichannel approach.

Consumers can also look forward to a wider assortment this 11.11, with leading

international brands including Lancome, Marks & Spencer, Miniso, Swatch, and

TopShop participating in Lazada's 11.11 for the first time this year. Over 70

brands including 3M, Adidas, Kiehl's, Lego, Pampers, Philips, Polo Ralph Lauren

and Xiaomi have also partnered with Lazada to create a visually fun brand

showcase, featuring signature and loved products from their exclusive 11.11

catalogue this year.

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Adding to this year's 11.11 celebrations, consumers will also be able to enjoy

a little stardust from Lazada's first regional brand ambassador, popular Korean

superstar Lee Min Ho. He has joined the Lazada family to spread happiness with

his encouraging personality and put a smile on fans' faces as they shop for

their favourite brands and products.

Local brands take centerstage, powered by Lazada's technology and logistics

infrastructure

From Prism+ in Singapore, Signature Markets in Malaysia to Wardah in Indonesia,

homegrown local brands take centerstage as Lazada promotes the development and

sustainability of young brands, some who have only made the online switch this

year, to take on their first 11.11 shopping festival with Lazada.

In support of over 150,000 local brands and sellers in our markets, Lazada

extended stimulus packages offering cash funds to subsidise start-up costs, and

helped small-and-medium enterprises (SMEs) optimize cash flow by partnering

with financial institutions. Being able to leverage Lazada's technology and

logistics infrastructure boosted the operational capabilities of local

businesses from agri-farmers in Malaysia and the Philippines, to artisanal

craftsmen in Thailand and Vietnam, and helped them diversify their revenue

source.

Lazada's logistics network covers six countries across Southeast Asia and is

ready to handle peak-time order volumes. This network, which includes over 15

warehouse facilities, over 400 sortation centres and hubs and is supported by

45 logistics partners, is ready for volumes from domestic and cross-border

sales of over 30 times the norm this 11.11 season. In addition, Lazada is

expecting its logistics fleet to see a 25% increase in mileage fulfilling

orders this 11.11, compared to last year.

"Our data-driven technology and smart algorithms enhance the user experience by

improving product relevancy and buyer-seller matching, helping our sellers

achieve better results," said Li. "Each 11.11 sets a new benchmark for our

technology and logistics infrastructure to deliver the best service to our

customers - this year will be no different as we prepare to serve even more

buyers and sellers."

Consumers enjoy vouchers, promotions and deals through new Shoppertainment

features

Besides an improved browsing and product discovery experience, shoppers can

anticipate benefits including over 200 million deals with maximised value and

free shipping where available. With over 700 million vouchers offering

discounts of 10% off or more, there will be at least eight vouchers available

for each of Lazada's active consumers.

"We are grateful for the support of our local businesses and international

brands for choosing Lazada for this annual big show. The Lazada team believes

we have a duty to help consumers find lighthearted joy and spread happiness

with family and friends, especially right now," said Jessica Liu, Co-President

and Regional Head of Commercial, Lazada Group. "With that spirit, we will have

the most attractive promotions and deals at the lowest prices, together with

non-stop entertainment like LazGames and livestreams."

Fans of LazGames can also play Happy Bounce, Lazada's newest game, where

shoppers can navigate a cute "Kitten" avatar through different levels by

swiping left and right to collect Lazada coins and vouchers. Almost USD2

million worth of rewards from over 5,000 brands and sellers are up for

redemption. Shoppers can also earn extra points to access more deals by

inviting friends to join the game. Coins earned through LazGames can now be

converted to vouchers to make purchases on the platform.

Lazada's signature 11.11 Super Show - country-hosted concerts featuring local

celebrities and performers - will also take the stage on the eve of 11

November. Consumers will also have the opportunity to win exclusive vouchers

through various interactive segments, such as Balloon Rain, Voucher Rain and

Shake It!, which will be localised in each market.

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About Lazada Group  

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast

Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines,

Singapore, Thailand and Vietnam through commerce and technology. With the

largest logistics and payments networks in the region, Lazada is a part of our

consumers' daily lives in the region and we aim to serve 300 million shoppers

by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of

Alibaba Group powered by its world-class technology infrastructure.

Media Contact:

Sherwin Loh

sherwin.loh@lazada.com

Fiona Heng

fiona.heng@lazada.com

WE Communications on behalf of Lazada Group

WE-Lazada@we-worldwide.com

SOURCE  Lazada Group

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