PR86380

HONG KONG, Nov. 10, 2020 /PRNewswire=KYODO JBN/ --

Through over 250 new content partnerships, closer media engagement and a robust

social media presence, PR Newswire is bolstering its media footprint in the

region especially in Australia, South Korea and the Philippines.

PR Newswire, the leading global provider of news distribution and earned media

software and services, continues to expand and deepen its media network across

the Asia-Pacific (APAC) region.  

https://mma.prnewswire.com/media/1323984/PRN_2020_Distribution_Network_Expansion_1.jpg 

PR Newswire's Distribution Network in APAC 2020

In 2020, the company developed more than 250 content partnerships, bringing the

total number to over 1,500. Its comprehensive media database in APAC was

enhanced by the addition of more than 5,000 journalists and influencers this

year as it cultivates wider and more active engagement on mobile and social media.  

These achievements are part of PR Newswire's continuing efforts to enhance its

distribution channels through online content partnerships, collaborations with

news agencies, traditional and trade media database, and mobile and social

media network. Through this multi-pronged platform, brands can harness more

opportunities and touchpoints to share their news in the region.

Boosting extensive content partnerships

PR Newswire achieved significant breakthroughs in its local distribution

network, especially in Australia, South Korea and the Philippines this year.

-In Australia, PR Newswire tripled the number of its content partners to more

than 30. A new major partner is News Co(https://newsco.org/), an independent

news publishing group that runs more than 20 websites, including The Times,

Daily Bulletin and Business Daily Media. They cover industries such as retail,

business, real estate, technology and more. More than 1,000 journalists and 120

media outlets were also added.  

-In South Korea, the number of journalists in the media database increased by

32%, bringing the total number to over 6,300. Over 240 media outlets were

added, including Hankyung(https://www.hankyung.com/), a leading news portal in

South Korea, which is also the online platform of The Korea Economic Daily, one

of the country's major business newspapers.

-In the Philippines, more than 320 journalists and over 280 media outlets

joined the media database. Enhancing the content partnership network is the

addition of UNTV(https://www.untvweb.com/news/), a major television network

that covers local and world news on science, technology, health, sports and lifestyle.  

The company also accelerated efforts to forge more impactful partnerships with

the media in 7 other major markets in the region. They include Mainland China,

Hong Kong, Indonesia, Singapore and Taiwan. The content partners span a broad

spectrum of media channels, from news agencies, news and trade websites, blogs and apps.

Through these partnerships, press releases distributed through PR Newswire are

republished on media platforms across various industries, delivering a wide

variety of relevant local news to highly targeted audiences.  

Other new key content partners developed this year include:

-Campaign Asia-Pacific(https://www.campaignasia.com/ ), a portal that provides

insights and intelligence into the ideas, work and personalities that shape the

region's marketing communications industry.  

-China Daily(http://www.chinadaily.com.cn/ ), the national English-language

newspaper of Mainland China, which is the definitive source of news related to

China. Coupled with its websites, apps and social media pages, the multimedia

platform reaches more than 200 million readers.

-Gizmologi(https://gizmologi.id ), a popular bilingual technology portal that

delivers news, gadgets and gaming in Indonesia.

-Global Banking and Finance Review(https://www.globalbankingandfinance.com/ ), a

Singapore-based website that features business, finance and fintech news

targeted at senior management.    

-Property.hk(https://property.hk/), one of Hong Kong's top property portals

that has a database of sales, purchases and transaction prices and property listings.  

-XinMedia(https://www.xinmedia.com/), a leading travel website in Taiwan that

covers market insights, trend analysis and breaking news.

These additions join PR Newswire's list of content partners in APAC. Leading

partners include Yahoo! Finance, Markets Insider, AsiaOne (Singapore), The

Asian Parent (Malaysia) and The Saigon Times (Vietnam). PR Newswire also has

exclusive partnerships with reputable news agencies such as Yonhap News Agency

(South Korea), Kyodo News (Japan) and InfoQuest (Thailand).

"Growing our network of content partnerships provides additional platforms for

our clients to amplify their news. By tapping into the local markets through

establishing closer collaborations with the media, we are continuously building

a more comprehensive news distribution network both locally and regionally,"

says Lynn Liu, Head of Audience Development at PR Newswire.  

Dedicated media engagement  

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PR Newswire APAC Distribution Snapshot 2020

PR Newswire's proprietary media database is regularly verified and updated by

the company's team of Audience Development specialists in 9 offices across

APAC. Through active engagement and research, about 150 journalists and

influencers are added to the database every week, building up a media database

of over 75,000 journalists and influencers spanning more than 37,000 media

outlets. The Audience Development team also keeps a close eye on media

developments in each market to provide clients with insights and opportunities

to gain visibility for their news.

Wider social media reach  

PR Newswire taps on its robust social media network to disseminate corporate

news from its clients. In Mainland China, PR Newswire's industry-centric WeChat

and Weibo accounts gained more than 96,000 new followers this year, bringing

its total number of followers to over 1.2 million. They mainly comprise journalists

and industry influencers. In Vietnam, press releases are shared on the Zalo messaging app.  

The PR Newswire Asia LinkedIn page(https://www.xinmedia.com/ ) gained more than

3,500 followers this year. Clients' press releases and industry developments

are shared on the page, which reaches out to more than 16,000 industry professionals.

For more information on PR Newswire's content partnerships, visit

https://en.prnasia.com/resources/mediaroom/ . If you are a journalist who would

like to receive press releases from PR Newswire, sign up

here(https://misc.prnasia.com/atd/custeventreg.php?event_id=6 ).  

About PR Newswire

PR Newswire, a Cision Company, is a leading global provider of news

distribution and earned media software and services. In conjunction with

Cision's cloud-based communications product suite, PR Newswire's services

enable marketers, corporate communicators, and investor relations officers to

identify key influencers, engage target audiences, craft and distribute

strategic content, and measure meaningful impact. Combining the world's largest

multi-channel, multi-cultural content dissemination network with comprehensive

workflow tools and platforms, PR Newswire powers the stories of organizations

around the world. PR Newswire serves tens of thousands of clients from offices

in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions.

SOURCE PR Newswire

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=375499 

   Caption: PR Newswire's Distribution Network in APAC 2020

   Link: http://asianetnews.net/view-attachment?attach-id=375501 

   Caption: PR Newswire APAC Distribution Snapshot 2020