PR86528

QINGDAO, China, Nov. 10, 2020 /PRNewswire=KYODO JBN/ --

Haier Smart Home (SHE: 600690), world's leading home appliance brand and smart

home ecosystem builder, is launching its Magic Cooling, Magic Now Challenge in

the Philippines, Vietnam, Indonesia, Malaysia and Thailand. The challenge

encourages TikTok users to participate by producing a "magic" video using

designated filters and stickers.

As of November 6, the challenge has attracted thousands of TikTok users to

participate. Final winners are to be announced from November 12 to 15 and will

receive grand prizes of refrigerators, freezers, televisions, airpods, etc.

Southeast Asian market distinguishs itself from other markets, where people are

having more choices of their lifestyle with diverse values. This challenge

creates a new connection with Haier smart home solution and its customers on

TikTok to reflect Haier's understanding of such diversity. Haier is embracing

such diversity with longterm commitment to design products based on deep

understanding of its customers' needs.

The interactive magic filters reflect Haier fridge's intelligent temperature

measurement and control functions. Through specific call-to-action gestures,

users can trigger the filter with difference temperature presentation. Along

with the magic stickers on TikTok, including frozen seafood, meat, fruits and

drinks, the challenge can present multiple fridge user scenarios with suitable

temperature to store food based on categories.

The newly introduced filters and stickers are inspired by the new function

presented by Haier's G3 TM W595 fridge, magic cooling. The magic cooling

function makes the full temperature convertible. The fridge's top and middle

room temperature can be adjusted from -18 to 5 degrees Celsius, enabling

flexibility of food storage based on fresh demands from snow beverages,

ice-cream and fruits. It also allows users to store food while avoiding a smell

mix with cooked dishes. Cooked food can be stored in the magic room to be

isolated from raw food.

The challenge is part of Haier's Magic Cool campaign, which invites users and

fans to join Haier's Facebook, YouTube and Instagram to create personalized

make up looks based on different temperatures, including Spar AR events on

Facebook. The magic cooling live stream will also be on air during the Magic

Cooling, Magic Now Challenge, allowing users to have access to this product

with an enticing price.

The campaign also connects young generations both online and offline. Customers

can visit the Magic Cooling Box located in Haier's stores to have a capsule

food toy based on the temperature they select and join the challenge by

scanning the QR code on the box. Photo stands at shopping malls are also

available for visitors to experience the magic cooling stickers. In addition,

customers who participate in the challenge can visit Haier's store to get a gift.

About Haier

Founded in April 1989, Haier Smart Home Co., Ltd. (former Qingdao Haier Co.,

Ltd., Shanghai: 600690) is the world's leading home appliance maker. The

Company boasts seven world-class brands including Haier, Casarte, Leader, GE

Appliances-US, Fisher & Paykel-New Zealand, AQUA-Japan, and Candy-Italy.

According to Euromonitor International's 2020 Global Major Appliances Brand

Rankings, Haier's retail sales volume of large household appliances ranked the

first in the world for 11 consecutive years. Haier Smart Home is also a Fortune

Global 500 company.

Haier Smart Home focuses on the continuous enhancement of the best user

experience to provide consumers with smart home solutions, create a complete

smart life experience, and offer design and function options customized for and by users.

For more information, please visit http://www.haier.net/en/ 

Source: Haier Smart Home

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   Caption: Haier Smart Home's Magic Cooling, Magic Now Challenge Gathers Young Generation

on TikTok.