PR86590

BASEL, Switzerland, Nov. 13, 2020, /PRNewswire=KYODO JBN/--

Ascensia Diabetes Care, a leading global diabetes care company and maker of the

CONTOUR(R) range of blood glucose monitoring systems, is tomorrow celebrating

the crucial role that nurses play in helping people manage their diabetes, as

part of World Diabetes Day 2020. This campaign is designed to support the

official theme, Nurses Make the Difference, which has been established by the

International Diabetes Federation (IDF).

Ascensia's activities this year focus on thanking nurses for their tremendous

efforts to help people with diabetes live their lives. In total, 28 people with

diabetes (PWDs) from across the globe wrote letters to their nurses to express

their appreciation and gratitude. These letters have been captured through

emotive videos highlighting how nurses have guided, coached and supported them

emotionally and physically throughout their diabetes journeys.

The campaign aims to reinforce the key role that nurses play in many areas of

diabetes from diagnosis and prevention through to the management of the

condition. These inspirational videos show how nurses have enabled and

empowered PWDs to self-manage their condition, and do tasks that people without

diabetes take for granted such as counting carbohydrates, calculating and

giving insulin, monitoring blood glucose levels and using new technology to

make it easier to live life to the full. It is also not just about the medical

elements of diabetes management where nurses play a role, they are also crucial

in recognizing and providing guidance to navigate through the emotional and

mental impact that many people with diabetes and their families experience.

Rob Schumm, President of Ascensia Diabetes Care, explained: "According to

figures from the IDF, around 9% of the world's adult population has diabetes,

many of whom primarily self-manage their condition. Nurses are often the first

and sometimes the only healthcare professional that they see in relation to

their diabetes. This reinforces the critical role they play and the positive

impact they can have for a person with diabetes.

"The videos really demonstrate that nurses hold a special place in the hearts

of those they have helped. Particularly in those early interactions immediately

after diagnosis, which for many can be life changing. What's striking is, for

many participating in this campaign their nurses have remained by their sides

from the outset to the present day, helping them navigate the maze that is

diabetes. Without this support, many people with diabetes would have struggled.

"In fact, the idea for this campaign came from an employee who shared how much

he wished he could thank the nurse who supported him immediately after his type

1 diabetes diagnosis aged 13. He talked passionately about how tough the early

days were and how thanks to his nurse's determination he was able to play in an

important soccer match the day after his diagnosis. Years after his diagnosis,

his nurse was still supporting him and his family through their journey with

diabetes. All this with a smile. We were moved by his story and realized that

there must be many more stories out there that should be shared."

To help us and all those living with diabetes say thank you to the nurses

around the world who collectively help and empower them, and show your support

for World Diabetes Day, please like, share or react to the inspiring stories in

our campaign by visiting the Ascensia Diabetes Care

Facebook [https://www.facebook.com/search/top/?q=contour%20diabetes%20solutions ],

Twitter [https://twitter.com/AscensiaGlobal?lang=en ],

Instagram [https://www.instagram.com/contour_ascensia/?hl=en ],

LinkedIn [https://www.linkedin.com/company/ascensia-diabetes-care/ ] and

YouTube [https://www.youtube.com/user/DiabetesCarebyBayer ] social media channels.

All 25 videos can be found on Ascensia's website at www.ascensia.com/wdd2020/ 

(available from 10:00PM CET, November 13, 2020).

Video - https://mma.prnewswire.com/media/1333540/Ascensia_Diabetes_WDD20.mp4   

Video - https://mma.prnewswire.com/media/1333543/Ascensia_Diabetes_WDD20_USA.mp4    

Video - https://mma.prnewswire.com/media/1333556/Ascensia_Diabetes_WDD20_UK.mp4   

Video - https://mma.prnewswire.com/media/1333542/Ascensia_Diabetes_WDD20_Australia.mp4   

Video - https://mma.prnewswire.com/media/1333541/Ascensia_Diabetes_WDD20_Singapore.mp4 

Logo - https://mma.prnewswire.com/media/749389/Ascensia_Diabetes_Care_Logo.jpg 

SOURCE: Ascensia