PR86618

ROSEMONT, Ill., Nov. 16, 2020 /PRNewswire=KYODO JBN/--

-- Heat Row and Heat Performance Row allow exercisers to train for every

intensity level in any setting

Life Fitness today launched the Heat Row and Heat Performance Row, two powerful

new rowing machines designed to enhance the rowing experience of all users. The

Life Fitness Heat Rowers feature sleek and modern aesthetics with a variety of

easy-to-use features to meet the training needs of facilities and exercisers.

Photo - https://mma.prnewswire.com/media/1333742/Life_Fitness_Heat_Row.jpg 

The Life Fitness Heat Row focuses on ease of use with quick-release ratchet

foot straps and a 300-degree resistance knob accessible from the catch

position. Resistance is provided by air and magnetic overlay, offering a wider

of range of resistance to accommodate beginner users to those seeking anaerobic

bursts. Heat Row's intuitive features also allow instructors to optimize a

small group training class with simple programming for all exercisers.

The Life Fitness Heat Performance Row includes all the features of Heat Row but

with an enhanced digital experience designed for elite training. The upgraded

WattRate(R) TFT console offers users accurate feedback and programming with

Training, Comparative, and Technique viewing options. Programs such as Race a

Distance or Race a Friend use gamification to motivate exercisers in a fun and

engaging way. Heat Performance Row also includes control buttons on the handle

to quickly change the display on the console.

"With the new Heat Rowers, we aimed to create streamlined performance rowers

that inspire exercisers to push past their limits," said Dan Wille, Global Vice

President of Marketing and Product Development, Life Fitness. "We always strive

to meet the needs of our customers and that means developing new products that

are driven by top training trends. Performance training combined with the use

of rowing machines continues to gain popularity with individuals and in group

settings. We wanted to develop a high-quality solution with eye catching aesthetics

to take the rowing experience to the next level, and the Heat Rowers deliver."

Modern and powerful, Heat Performance Row and Heat Row are tailored to motivate

exercisers of all levels in any workout setting. To explore the Life Fitness

Heat Rowers, click here (https://c212.net/c/link/?t=0&l=en&o=2980920-1&h=3428511965&u=https%3A%2F%2Fwww.lifefitness.com%2Fen-us%2Flife-fitness%2Fheat-series&a=click+here ).

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment and game

tables and furnishings. The company manufactures and sells its strength and

cardiovascular equipment, billiards tables and accessories, and game room

furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor

Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to

166 countries. Life Fitness is headquartered outside Chicago, in Rosemont,

Illinois. For more information about Life Fitness products and services, visit:

www.lifefitness.com.

Dana Andreoli

T: +1-847-288-3366

E: dana.andreoli@lifefitness.com

SOURCE: Life Fitness