PR86707

QUZHOU, China, Nov. 18, 2020 /PRNewswire=KYODO JBN/ --

The current "traditional cultural education" not only shoulders a special mission

of the times, but also faces breakthroughs and innovations. Shimao keenly

perceives that only by deepening and re-mining traditional Chinese culture, and

trying to invent a new educational concept and model to make it integrated into

the times and life, can we truly cultivate cultural perception as well as inheriting

sense of mission among the young generation, to blaze a path for cultural education

and reshape the cultural confidence, and then carry it forward.

Shimao injects impetus into intangible cultural heritage

On November 15, 2020, at Shuitingmen, Quzhou, together with the national

first-level publisher, Fudan University Press, Shimao Photosynthetic Education

Community, the community education brand of Shimao Group, officially launched

the second series of "Intangible Cultural Heritage Stories", which once again

pushed a focus on Chinese intangible cultural heritage education. This first

launch demonstrated Shimao's innovation and exploration in education for the

inheritance and development of intangible cultural heritage, and pointed out

the direction for industry and education counterparts through the precise landing

of "education plus public welfare", calling on all sectors of society to participate in.

Innovative research builds a bridge for international cultural communication

In 2019, Shimao Photosynthetic Education Community established a collaboration

team composed of experts, industrial designers, and executive editors, which

focus on intangible culture inheritance projects with "local characteristics,

artistic achievements, and scientific value", which allow them to communicate

in person with inheritors, and eventually formed the first 26-volume

standardized courses, "Intangible Cultural Heritage Stories".

Light up social welfare with intangible cultural heritage

On November 15, 2020, at the launch ceremony, Shimao donated the "Intangible

Cultural Heritage Stories" books to China Social Welfare Foundation, Youth

Foundation and Intangible Heritage Center of Quzhou Cultural Bureau etc. The

books will arrive in Wesley International Education and many primary and

secondary schools in Quzhou, and in 28 primary schools and kindergartens of 7

provinces, benefiting over 10,000 students.

In November 2019, Shimao Photosynthetic Education Community implemented the

"One City, One Intangible Cultural Heritage" STEM courses into the "Spectacled

Brother for children with serious illnesses" project.

Shimao hopes to inspire the innovation of traditional Chinese culture and

inject vitality into intangible cultural heritage.

SOURCE  Shimao Group