PR86739

AIRPORT CITY, Israel, Nov. 20, 2020 /PRNewswire=KYODO JBN/ --

  -- The Sparkling Water Brand and Entertainment Icon Team-up In

     New Holiday Campaign with Powerful Environmental Message

  -- "Enjoying the small meaningful things"

SodaStream, the leading sparkling water brand*, today unveiled its 2020 holiday

campaign focused on "enjoying the small meaningful things." The biggest SodaStream

global campaign to date features hip-hop legend Snoop Dogg encouraging people

to focus on the small but important things in life even more so this holiday season.

The campaign focuses on people and embraces the magic of the season.

Photo - https://mma.prnewswire.com/media/1338230/SodaStream_Snoop_Dogg.jpg

Logo - https://mma.prnewswire.com/media/1158012/SodaStream_Logo.jpg

Discover the campaign (https://c212.net/c/link/?t=0&l=en&o=2987237-1&h=2596911105&u=https%3A%2F%2Fyoutu.be%2Fgwj7fj05bUE&a=Discover+the+campaign )

The story blinks at family holidays and replacing big plans by staying home and

enjoying small but meaningful things, in the holiday spirit. As always,

SodaStream also delivers its environmental message when Snoop is joined by an

animated sea turtle to call on people to make the small change to reusable for

a big impact on helping our planet. One reusable SodaStream bottle can save-up

to thousands of single-use plastic bottles.

The campaign carries these important messages in SodaStream's classic

light-hearted fashion, leveraging over the top superstar Snoop Dogg to focus on

the "small things" such as baking gingerbread cookies with family. Another

scene features Snoop's entire family sitting at the holiday dinner table struggling

to stay off screens and all portraying Snoop's face from the children to the dog.

"At SodaStream we always encourage people to make a positive change. This year

we really went all in to deliver a campaign everyone can relate to, a campaign

on what's important," commented SodaStream Global CMO Karin Schifter Maor.

"SodaStream is the ultimate small change to reduce single-use plastic waste,

and Snoop Dogg is a great partner to help widely spread this message in a fun way."

"I love my SodaStream so it was natural for me to partner up with them for this

campaign. They make a great product and a big difference in the world. I am

happy to help spread the love!" said Snoop Dogg.

Esteemed director Jake Szymanski directed the video, perfectly in line with the

company's playful tone and style. Szymanski's credits include "Mike and Dave

Need Wedding Dates, "The Package," Several shorts for Funny or Die and

"Saturday Night Live," and most recently a Forrest Fenn inspired action comedy

for Studio 8.

(*by volume consumption)

About SodaStream

SodaStream, part of PepsiCo, is the world's leading sparkling water brand by

volume consumption. SodaStream enables consumers to enjoy endless good bubbles

at home, without hassle, and help save the planet. Sodastream bubbles are

better for the consumer - healthy, easy to make, light to carry - and better

for the planet - helping consumers replace thousands of single use plastic

bottles with one reusable SodaStream bottle. Products are available at more

than 80,000 retail stores across 46 countries. To learn more about SodaStream

visit www.SodaStream.com and follow SodaStream on Facebook (https://c212.net/c/link/?t=0&l=en&o=2987237-1&h=98045618&u=https%3A%2F%2Fwww.facebook.com%2FSodaStream%2F&a=Facebook ) ,

Instagram (https://c212.net/c/link/?t=0&l=en&o=2987237-1&h=1830425170&u=https%3A%2F%2Fwww.instagram.com%2Fsodastream%2F%3Fhl%3Den&a=Instagram ) and YouTube (https://c212.net/c/link/?t=0&l=en&o=2987237-1&h=3936682586&u=https%3A%2F%2Fwww.youtube.com%2Fuser%2FSodaStreamGuru&a=YouTube ).

Media Contact

Global

Clara Ghighi

Global Public Relations Manager

clarag@sodastream.com

Source - SodaStream