PR86903

TAIPEI, Nov. 30, 2020 /PRNewswire=KYODO JBN/ --

Japanese Corporation Crowned 2020 Asia Super Team: Reach for the Stars Champion

The Asia Super Team competition, organized by "Taiwan's Bureau of Foreign

Trade", "Ministry of Economic Affairs" and executed by "Taiwan External Trade

Development Council", promotes incentive travel in Taiwan by revealing Taiwan's

numerous attractions through a variety of different themes and contests since

2013. At the 2020 championship press conference on November 26, results of the

event's Asia Incentive Tourism Destination in the Post-Pandemic Era Survey were

announced, in addition to the champion team -- JTB Global Marketing & Travel

from Japan, winning an incentive travel package valued at US$50,000.

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Asia Incentive Tourism Destination in the Post-Pandemic Era Survey Results

The impact of COVID-19's grounding of cross-border travel in 2020 has caused

many companies across the world to cancel their incentive travel plans. MEET

TAIWAN surveyed Asian corporate business travelers to gauge their interest for

incentive travel in light of the global pandemic. The results of 3,939 valid

questionnaire responses showed that once the dust settles after the epidemic,

90% of corporate employees in eight Asian countries look forward to company

incentive travel plans, indicating that after the end of the lockdown business

traveler demand for incentive travel is stronger than ever before.

Of particular note, more than 80% of Asian business travelers will prioritize

the integrity of local disease prevention measures when they participate in

future incentive travel, and public security will be a second priority; this

shows that the pandemic has prompted companies to focus on safety factors when

choosing their next incentive travel destination. Statistically, Taiwan is

rated as the top destination for incentive travel among Asian companies and

countries due to its rich tourism resources and spectacular disease prevention

success. Up to 99% of business travelers expressed confidence in Taiwan's

disease prevention and safety, which will be a boon to the country's tourism

after the epidemic.

With regard to incentive travel itineraries, most survey respondents expressed

their preferences for cuisine and local cultural experiences, followed by

sights of historical significance. The survey answers will assist Taiwan with

future preparation and marketing after the epidemic, in addition to serving as

reference for other interested international destination providers. The Asia

Super Team competition continues to achieve breakthroughs and innovations. It

has attracted multiple target markets through diverse, creative, and integrated

marketing. The continued implementation of creative marketing contributes to

making Taiwan a prime destination for exhibitions and incentive travel in Asia.

Japanese Team Wins Reach for the Stars Championship

This year saw Asia Super Team held as an exclusively online competition for the

first time. Elite corporations from Japan, Korea, Singapore, Malaysia,

Indonesia, Thailand, Philippines, and Vietnam participated in the event,

completing the online Reach for the Stars challenge in a week-long contest. The

onslaught of COVID-19 was overcome by developing a brand-new format of

innovative competition that overturned past approaches, using novel

technological elements and digital tools to promote and generate buzz for

incentive travel in Taiwan. The championship finale incorporated online

contests and voting. JTB Global Marketing & Travel won the 2020 championship

and incentive travel package valued at US$50,000. It was a climactic ending and

soon their company employees will enjoy incentive travel in Taiwan after the epidemic.

For more information about the Asia Super Team competition, visit the official

website at http://asiasuperteam.meettaiwan.com .

Source MEET TAIWAN, TAITRA

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