PR87034

HO CHI MINH CITY, Vietnam, Dec. 3, 2020 /PRNewswire=KYODO JBN/ --

Vinamilk's international trade strategy in Asia-Pacific prioritizing for regional brand

exposure and participation in new value chains are showing positive signs. This direction

clearly demonstrates Vinamilk's dynamism and acumen, especially as Vietnam

recently enters the Regional Comprehensive Economic Partnership Agreement (RCEP),

the world's largest plurilateral trade agreement.

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While the Middle-East region is known as one of Vinamilk's solid export markets,

Asia-Pacific is a potential market that Vinamilk has been continuously investing in.

Currently, Vinamilk's products are present in all 15 countries under the RCEP.

Fresh milk and yogurt products are well received by South East Asian consumers

while the premium Vinamilk organic milk is increasingly popular in Singapore and Thailand.

Moreover, keen to penetrate and expand to more developed markets such as Japan,

Korea and China, Vinamilk is implementing 'bespoke' strategies on brand

awareness, product diversity, and niche market tactics etc. Specifically, in

2020, Vinamilk's brought to the Korean market its innovative plant-based milk,

milk tea, and coconut water, both on the traditional convenience store and

e-commerce channels. Vinamilk, concurrently, is prioritizing for development in

the China market by building its own brand and distributing Vinamilk key

products such as condensed milk and yogurt in the local market.

Along with its commitment to maintaining open markets for goods, services, and

investments, RCEP creates a framework to simplify customs procedures and

establish rules of origin, facilitate trade, and create a unified connection.

Once implemented, the RCEP Agreement will provide its members advantageous

opportunities to access a market with 2.2 billion consumers, including the

ASEAN market and 5 countries in the Asia-Pacific region. RCEP is a crucial

factor for businesses to take part in regional and global supply chains.

"Vinamilk determines International business as a strategic pillar fueling the

company's future growth. In recent years, we initiated our global expansion

strategy upon a strong international business foundation and brand awareness.

This strategy focuses on increasing our brand presence, building our

professional services, and creating sustainable relationships with our

international partners - connecting Vinamilk to the world's consumers."

"Vinamilk is committed to walk alongside and support partners; and that is how

we overcome difficulties together, especially in the current climate," said Ms.

Mai Kieu Lien, Vinamilk's CEO.

It is proven that sustainable long-term relationship development with ongoing

timely support with customers and importers have underpinned partners' trust

and collaboration with Vinamilk, especially during times of uncertainty.

Despite COVID-19 impact, in the first 9 months of 2020, Vinamilk's export

business, has achieved a net revenue of VND4,027 billion, posting an impressive

11.8% YoY growth.

In 2019, Vinamilk won the Asian Export Award for processed food under the large

corporate category. With outstanding export activities in 2019-2020, it has been honored

in the List of Reputable Exporters of 2019 by the Vietnam Ministry of Industry and Trade.

Media:

Ms. Le Thanh Lan Anh

+84-28-54-155-555(Ext.108219)

ltlanh@vinamilk.com.vn

International trade:

Mr. Vo Trung Hieu

+84-28-54-155-555(Ext.102102)

vthieu@vinamilk.com.vn

SOURCE Vinamilk

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   Caption: Vinamilk's determination to expand its brand presence in Asia-Pacific region to

achieve annual targets

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   Caption: Vinamilk's determination to expand its brand presence in Asia-Pacific region to

achieve annual targets

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   Caption: Vinamilk's determination to expand its brand presence in Asia-Pacific region to

achieve annual targets