PR87042

HONG KONG, Dec. 7, 2020 /PRNewswire=KYODO JBN/ --

OtterBox Hong Kong, a subsidiary of Otter Products LLC, the No. 1 most-trusted

case in smartphone protection*, has acquired Roxfit, a UK based mobile

accessories brand primarily tailored for Sony's smartphone devices founded in

2010 by Mr. Malcolm Stapleton, a veteran in designing and manufacturing mobile

custom fit protective accessories.

Through this acquisition, Roxfit will allow OtterBox Hong Kong to reach new

demographics and new audiences throughout Asia Pacific and European markets.

"We are extremely excited to add Roxfit to our portfolio of brands, as it is an

important next step as we continue to expand the products and services that we

offer to our customers and partners. This is also exciting as it is the first

time that we acquired an entity in the APAC region," said Charlie Parke,

Managing Director of OtterBox Hong Kong. "The possibilities are infinite, as we

have the opportunity to create an entirely new portfolio of mobile phone cases

and accessories to address areas of the market that we have yet to explore with

our OtterBox or LifeProof brands."

"I am very pleased with this transition," said Malcolm Stapleton, "I believe in

Otter Products and this is certainly the right step forward for Roxfit to

continue and thrive in this exciting and ever-evolving region."

The relaunch of Roxfit will take place in early 2021.

About OtterBox Hong Kong

OtterBox Hong Kong, a subsidiary of Otter Products, LCC., boldly innovates and

designs premium protective cases for smartphones and tablets. From its humble

beginnings in a Fort Collins, Colo., garage, OtterBox has evolved its product

lines to meet the needs of today's mobile consumer to become the No. 1 selling

smartphone case in the U.S*.

*Source: The NPD Group/ U.S. Retail Tracking Service: Cell Phone Device

Protection/Units Sold/Jan. 2017 – Jul. 2020

SOURCE  OtterBox Hong Kong