PR87081

JAKARTA, Indonesia, Dec. 7 /PRNewswire=KYODO JBN/ --

    - Comviva to deliver its next-gen real-time analytics platform

    Comviva [https://www.comviva.com/], the global leader in mobility solutions

and Indosat Ooredoo [https://indosatooredoo.com/en/about-indosat/corporate-profile ],

Indonesia's leading mobile operator announced a strategic partnership today.  

    The partnership will help rapidly enhance Indosat's customer first

marketing capabilities through Comviva's AI based advanced analytics and

marketing automation solution. The MobiLytix(TM) Real Time Marketing platform

[https://www.comviva.com/products-solutions/growth-marketing/mobilytix-suite/]

will deliver contextual, in-the-moment, omni-channel marketing initiatives to

enhance customer lifetime value in today's hypercompetitive market.

    MobiLytix™ Real Time Marketing is a powerful, digital real-time marketing

automation platform with massive scale decisioning, artificial intelligence

(AI) based complex event processing and multi-channel interaction capabilities

to help telecom operators transform their Customer Value Management initiatives.

    In a first of its kind, Indosat has also deployed Comviva's MobiLytix(TM)

Loyalty and Rewards solution which is an integrated Customer Loyalty & Value

Management system to actively drive customer loyalty programs. The unified

Realtime Marketing & Loyalty and Rewards platforms are an industry best

solution to enhance customer engagement and drive digital transformation.

    Vikram Sinha, Director and Chief Operating Officer, Indosat Ooredoo said,

"We are delighted to partner with Comviva to deliver contextual marketing

campaigns and loyalty programs to our 60 million subscribers. In addition to

improving customer engagement, the solution has immense potential to increase

revenue through data monetization, with the possibility to rapidly grow our digital

service offerings. This will support our aim for digital leadership in the region."

    Ritesh Singh, Chief Marketing Officer, Indosat Ooredoo said "Our partnership with

Comviva has enabled us to empower our customers on their digital journey, and improve

customer satisfaction and retention through personalised customer offers and interactions.

Not only it enables a better experience for our customers, but also helps generate significant incremental revenue for Indosat."

    Manoranjan (Mao) Mohapatra, Chief Executive Officer, Comviva said, "Comviva

has designed its next generation analytics platform MobiLytix(TM) keeping in mind

the challenges of its telecom operator partners. We are excited to partner with

Indosat Ooredoo to support their digital transformation journey and provide

great experiences for their customers. "

    Comviva's MobiLytix(TM) Real Time Marketing is a next generation real-time

interaction management platform that leverages advanced artificial intelligence

(AI) and Machine Learning algorithms to drive incremental revenue for

enterprises. The platform utilises real-time transactional data in conjunction

with a rich unified customer profile to maximize the value of individual

customers and their micro-moments of interaction with the service provider.

    MobiLytixÔ Loyalty and Rewards is a comprehensive loyalty management

solution supporting the complete loyalty program lifecycle and reward partner

ecosystem.

    For further enquiries, please contact:

    Sundeep Mehta

    PR & Corporate Communications

    Comviva Technologies Ltd.

    Email: pr@comviva.com

    Logo: https://mma.prnewswire.com/media/995982/Comviva_Logo.jpg

    Logo: https://mma.prnewswire.com/media/1359783/Indosat_Ooredoo.jpg

    Source: Comviva