Maison Perrier-Jouet commissions design studio mischer'traxler to create a sensory experience, Curiosity Cloud

Maison Perrier-Jouet

Maison Perrier-Jouet commissions design studio mischer'traxler to create a sensory experience, Curiosity Cloud, illuminating the relationship between man and nature at Design Miami/ 2020

 

PR86871

 

PARIS, Nov. 27, 2020 /PRNewswire=KYODO JBN/--

 

Since 2012, Maison Perrier-Jouet has collaborated with Design Miami/ in order

to offer contemporary artists and designers an international platform for their

creativity. As part of this mission, Maison Perrier-Jouet commissions talents,

both emerging and established, to reinterpret its enduring relationship with

art and nature -- and in particular its Art Nouveau heritage -- through the

prism of the 21st century.

 

Photo -

https://mma.prnewswire.com/media/1343853/Maison_Perrier_Jouet_Design_Miami_2020.jpg

 

Logo - https://mma.prnewswire.com/media/1310797/Maison_Perrier_Jouet_Logo.jpg

 

To view the Multimedia News Release, please click:

https://www.multivu.com/players/uk/8821151-maison-perrier-jouet-design-miami-2020/

 

 

For Design Miami/ 2020, Maison Perrier-Jouet is revisiting its collaboration

with the Austrian design practice mischer'traxler, founded by Katharina Mischer

and Thomas Traxler. Curiosity Cloud is a reflection on the relationship between

man and nature, the influence of human activity on the natural world, and the

importance of biodiversity. The mindful theme is in keeping with Maison

Perrier-Jouet's values; the champagne house has a 200-year heritage of evolving

in symbiosis with nature, which includes an ambitious new programme to promote

sustainable viticulture and reduce its own environmental impact.

 

The Curiosity Cloud chandelier is composed of 22 mouth-blown glass bulbs of

three different sizes, specially created by the renowned Viennese glassware

company Lobmeyr. Each contains a painstakingly hand-crafted replica of an

insect common in the United States, speaking to the America(s) theme of Design

Miami/ 2020. However, among the native insects are also a number of invasive

species, illustrating changes to nature and biodiversity that have been brought

about by human activities such as global travel and transportation.

 

From a distance, the insects within the piece are quiet and still. Just one or

two seem to come to life, their vessels emitting a soft, glowing light. As the

intrigued spectator is drawn towards them, more insects start to move, swirling

around inside their glass bulbs, their fluttering wings creating a subtle

soundscape. The use of technology, combined with traditional craft techniques,

allows the interactive installation to draw the viewer in, triggering surprise,

intrigue and discussion.

 

Curiosity Cloud's focus on insects that reveal an unexpected beauty is inspired

by a key motif in Art Nouveau; the movement which is at the core of Maison

Perrier-Jouet. mischer'traxler are particularly fascinated by the fact that

each element in nature, however small or apparently insignificant, has a reason

and a purpose.

 

With this new phase in their collaboration, mischer'traxler and Maison

Perrier-Jouet have created a moment of re-enchantment that opens up the

possibility of a truly meaningful and transformative experience.

 

Curiosity Cloud will be shown at Design Miami/ from November 27 to December 6,

2020.

 

Contact: Sylvain BECKER

         sylvain.becker@pernod-ricard.com

 

SOURCE:  Maison Perrier-Jouet

 

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