AsiaNet  87192

BERLIN, Dec. 11, 2020 /PRNewswire=KYODO JBN/--

Brooklyn Beckham, Diane von Furstenberg, Jeremy Scott and Munroe Bergdorf

amongst names to share candid, personal moments curated and released as part of

the #WeWillHugAgain campaign

This holiday season, Zalando, Europe's leading online platform for fashion and

lifestyle, is partnering with some of fashion's biggest names to bring the

feeling of a million virtual hugs across Europe. The campaign features Brooklyn

Beckham, Diane von Furstenberg, Jeremy Scott and Munroe Bergdorf sharing candid

images showing the ultimate expression of human connection and solidarity: the

hug.

Against the backdrop of a challenging year of uncertainty and separation, the

collection comes with the inspirational rallying cry - 'We Will Hug Again' - an

optimistic message of a more positive future and a reminder of the importance

of personal connection this festive period. Images used in the campaign can be

downloaded

here:[https://www.dropbox.com/sh/0s4jua7iwzrqztv/AABcUD19-1_204oeNUkfHU2Aa?dl=0

].

The campaign also features friend of Zalando, model and activist Rain Dove.

The image collection is an extension of Zalando's Holiday Campaign, 'We Will

Hug Again', which launched in November with the heart-warming film, '100 Years

of Hugs' [https://www.youtube.com/watch?v=hYLsVwlXj4g ] and a series of images

- Hug Portraits - of real people embracing.

As part of the efforts to celebrate the power of human connection, Zalando is

also supporting the Red Cross to help those who may be isolated and lacking

that connection at this time. While many of us cannot hug at this moment in

time, together they are looking forward to a time when we can. They are calling

on consumers to pick a favourite picture of a hug memory from their camera roll

and share it on social media. For each post tagging @Zalando and using

#WeWillHugAgain, Zalando will donate 5 Euros to the Red Cross.

Photographer Brooklyn Beckham, whose emotive imagery made him the perfect fit

for the campaign features, said of the partnership: "Human connection and

physical embraces are so important in life. At a time when many of us are apart

from loved ones, it felt right to partner with Zalando to spread a message of

optimism that we will hug again. These images are deeply personal to me and

show moments I don't often share, but now is the time to be thankful for the

great moments we've had and look forward to creating many more sometime soon."

Model and activist Munroe Bergdorf, who shared an image of a tender hug between

herself and friend and model Billy, added: "My camera roll is full of so many

gorgeous cuddles and hugs with family and friends that I was spoilt for choice.

It's lovely to look back on past moments and know that, even while things can

be challenging right now, we will create many more memories like these in the

future. Our loved ones are our support systems, they allow us to feel seen,

heard and understood. I'm going to miss seeing so many of them over the festive

season but I know we have so many amazing times to come. I'm glad to be part of

spreading a bit of positivity and part of a campaign that is helping support

those that need human connection the most."

Natalie Wills, Global Director Social Media & Consumer PR remarked: "We're

delighted that so many of the industry's most well-known faces have lent their

voices to share this positive message. The images they've shared celebrate the

beauty of human connection, and we want to inspire the feeling of hope and

optimism in these challenging times. It was also important to us to use this

campaign as another opportunity to give back to the community and the support

Red Cross on their mission to bring connection and support to those that need

it most during this period."  

#wewillhugagain

@Zalando [https://www.instagram.com/zalando/ ]

Notes to editors:

Zalando's donation to the Red Cross for this campaign will total up to 100,000

Euros, which is on top of a further recent donation of 5 million  Euros this

year.  

For the User Content to class as a valid entry, it must fit the following

criteria:

Content should be taken before COVID-19-related restrictions on personal

contact.

It should demonstrate a past embrace ("memory of an embrace").

The social handle @Zalando must be correctly tagged in either the image or copy

of the post.

The hashtag #WeWillHugAgain must be featured in the copy of the post.

Full terms and conditions here: https://zln.do/wewillhugagain

[https://zln.do/wewillhugagain ]

Watch 100 Years of Hugs campaign film here:

https://www.youtube.com/watch?v=hYLsVwlXj4g

About Zalando:

Zalando (https://corporate.zalando.com) is Europe's leading online platform for

fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion

to more than 35 million active customers in 17 markets, offering clothing,

footwear, accessories, and beauty. The assortment of international brands

ranges from world-famous names to local labels. Our platform is a one-stop

fashion destination for inspiration, innovation, and interaction. As Europe's

most fashionable tech company, we work hard to find digital solutions for every

aspect of the fashion journey: for our customers, partners and every valuable

player in the Zalando story. Our goal is to become The Starting Point for

Fashion and a sustainable platform with a net-positive impact for people and

the planet.

Photo - https://mma.prnewswire.com/media/1373888/Zalando_WeWillHugAgain.jpg  

Photo - https://mma.prnewswire.com/media/1373890/Zalando_WeWillHugAgain.jpg

SOURCE: Zalando