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BEIJING, Dec. 14, 2020 /PRNewswire=KYODO JBN/ --

The first automotive winter testing festival opened Thursday in Heihe,

northeast China's Heilongjiang Province, aiming to boost the development of the

city's automotive testing industry.

During the three-month festival, Heihe plans to hold eight series of activities

such as CCPC snow race, driving competitions in city streets, and Porsche

self-driving experience.

Before the mass production, automobiles need to have test drives in areas with

extreme weather to ensure the exceptional quality, drivability and safety,

which brings opportunities for Heihe, a city located in China's high-latitude

and high-cold area.

In recent years, Heihe has taken the development of automotive testing industry

as an important task to strengthen the city's ice and snow industry. After

years of development, Heihe has attracted eight winter testing enterprises and

three national-level automobile inspection and testing institutions. 24 automobile

enterprises have established their exclusive winter testing centers in Heihe, with

the winter testing runs accounting for more than 80 percent of the total in China.

By hosting the winter testing festival, Heihe is confident to create a

world-class environment for automotive testing enterprises, R&D and testing

institutions to better develop in Heihe, said Mali, party chief of Heihe.

Heihe has abundant automotive winter testing resources, complete transportation

system and superior service guarantees. The China Association of Automobile

Manufacturers (CAAM) will provide Heihe with more powerful and effective

services in terms of information services, standard setting and industry

self-discipline, according to Yu Guang, chief expert of CAAM.

With a unique geographical location, good natural resources, sincere humanistic

environment and perfect urban functions, Heihe will continue to provide strong

guarantees for auto enterprises to obtain winter testing parameters, said Li

Debin, chief quality engineer of JAC Group.

At the opening ceremony, Zong Huanping, executive deputy director of the Xinhua

News Agency's National Brands Project Office, announced that the automotive

winter testing industry in Heihe was successfully included in the Xinhua News

Agency's National Brands Project.

In the future, the National Brand Project will rely on its rich media

resources, strong communication channels and high-end think tanks, to provide

brand promotion services for Heihe and further expand the brand influence and

social effect of Heihe's automotive winter testing industry.

Original link: https://en.imsilkroad.com/p/318226.html

SOURCE: Xinhua Silk Road

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   Caption: First automotive winter testing festival opened in NE. China's Heihe