PR87205

HONG KONG, Dec.14, 2020/PRNewswire=KYODO JBN/--

-Exemplary designs prioritize functionality, appeal, and value at ASSA ABLOY.

The Group is setting the bar for hardware that gives commercial designers an

unprecedented range of options.

ASSA ABLOY's ambitious growth strategy is rooted in an uncompromising

commitment to delivering new and innovative products. The Group has been

investing in research and development. Its ten design centers across Asia

Pacific are driving innovation across its flagship products, including security

locks, fire doors, architectural hardware, and smart solutions.

Driven by design-to-value

"Our industrial design is dictated by a design-to-value approach," says Henry

Lee, industrial design director at ASSA ABLOY Opening Solutions APAC. "We are

dedicated to building the best possible solutions for our customers. Our top

priority remains to deliver products that provide the greatest total value over

their entire life cycle."

Adds Lee, "Our product management teams also ensure each range is consistent,

true to our brand promise, and upholds ASSA ABLOY's unwavering quality guarantee."

The 2020 Good Design Award

The success of ASSA ABLOY's design-to-value approach and seamless product

development is evident in its award-winning Lockwood Brass Core range of

commercial door handles. The leading brand won the 2020 Good Design Award, one

of Australia's most prestigious awards for design and innovation. Launched in

October 2019, the range comprises 24 stylish designs that break the commercial

door hardware paradigm. Hardware for commercial spaces like schools, public

buildings, and care facilities typically prioritize function and compliance over style.

Malila Gabuardi, product manager from ASSA ABLOY Opening Solutions Australia

shares, "The Lockwood Brass Core range now empowers architects to align door

levers with architectural intent to create attractive, inclusive spaces that

optimize user experience. In addition to its sleek, timeless designs, the range

has one of the largest selections of AS1428.1 compliant levers for access and

mobility standards in Australia."

Lauded by architects for its refreshing variety of designs, the lucrative range

has already secured several high profile projects, including more than 2,700

doors across the Queen & Collins office project in Melbourne, a retirement and

aged care facility in Mount Eliza, The Ribbon Hotel in Sydney, and The Mutual

Bank's new head office in East Maitland. A further 5,000 doors are currently in

the pipeline.

The award-winning Lockwood Brass Core range is a testament to ASSA ABLOY's

commitment to creating energy-efficient products that create uncompromising

value for customers.

SOURCE:ASSA ABLOY Asia Pacific