PR87207

SINGAPORE, Dec. 15, 2020 /PRNewswire=KYODO JBN/--

-- With 1 in 5 children worldwide expected to go hungry this Christmas, Dole

continues to activate on "The Dole Promise" with charitable campaign centered

on a childhood icon: teddy bears

This holiday season, it is estimated that one in five children may go hungry

across the globe -- a startling statistic made even graver due to the

pandemic's impact. With this harsh reality in mind, Dole Packaged Foods today

announced the #UnstuffedBears (https://c212.net/c/link/?t=0&l=en&o=3010702-1&h=471613059&u=https%3A%2F%2Fyoutu.be%2FQfGGEOEC9Oo&a=%23UnstuffedBears )

campaign, an effort to drive awareness of the growing hunger gap, raise funds

and donate nutritional foods that will help families in need this season. This

is a key action in the brand's commitment to "The Dole Promise" of providing

access to sustainable nutrition for 1 billion people by 2025.

Photo -

https://mma.prnewswire.com/media/1374093/Dole_Packaged_Foods_Unstuffed_Bears_Initiative.jpg

Video - https://www.youtube.com/watch?v=QfGGEOEC9Oo

Logo - https://mma.prnewswire.com/media/152677/dole_packaged_foods_logo.jpg

"We're grateful for the support of our partners without whom we would not be

able to make a real difference. With so many children facing hunger over the

holidays, this campaign will make a difference in spreading much-needed

awareness and support. Every child deserves to be food secure, and our goal is

to do our part in making that a reality this holiday season," said Aashim

Malhotra, VP and MD, Dole Packaged Foods (APAC).

The campaign comes to life through impactful imagery of a universal childhood

icon: the teddy bear and will reach consumers through online video, display,

and social media throughout the holiday season. The campaign will encourage

consumers to help stuff the bear through donations at www.DoleUnstuffedBears.com

benefiting charities in various markets in the region.

Dole will also support the charities involved. For every dollar you donate to

the charity, Dole will contribute an equivalent value in product.

Five bears are featured in the campaign with four bears depicted with an

abundance of delicious foods and the plump bellies we have come to love.

However, one bear appears hungry, with no food and alone on the stairs with an

"unstuffed" tummy to show the impact hunger can have on a child. But with the

campaign's support, and Dole's partnership with various charities depending on

the market, consumers can help to feed these #UnstuffedBears--and in turn

children in need--to make a significant impact this holiday season.

The #UnstuffedBears campaign -- is one of many Actions the brand has planned in

support of "The Dole Promise," which was introduced in July of this year and

aims to bring interdependent prosperity to people and the planet.

To see the full details of "The Dole Promise", visit www.sunshineforall.com and

download "The Dole Promise" here (https://c212.net/c/link/?t=0&l=en&o=3010702-1&h=3257017231&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fassets.ctfassets.net%252Fb8undcd1e9w8%252F3KjulJMAm5Uk63vfQeiUoB%252Fd908814e820c96f0b01672c59b0a6df7%252FThe_Dole_Promise.pdf%26esheet%3D52243149%26newsitemid%3D20200630005347%26lan%3Den-US%26anchor%3Dhere%26index%3D7%26md5%3D6ec4020d3885b7da9f95272559470f76&a=here ).

About The Dole Promise

In June 2020 Dole announced The Dole Promise (https://c212.net/c/link/?t=0&l=en&o=3010702-1&h=1700246333&u=https%3A%2F%2Fwww.businesswire.com%2Fnews%2Fhome%2F20200630005347%2Fen%2FDole-Announces-its-Promises-Bringing-Interdependent-Prosperity-to-People-and-the-Planet&a=The+Dole+Promise ), with its three pillars around nutrition, sustainability

and the creation of shared value.

Better for People: Access to sustainable nutrition for 1 billion people by

2025, moving towards zero processed sugar in all Dole products by 2025.

Better for Planet: zero fruit loss from Dole farms to markets by 2025, zero

fossil-based plastic packaging by 2025. net zero carbon emissions in Dole

operations by 2030.

Better for all Stakeholders: Dole will continue to positively impact all

farmers, communities and people working for Dole – through its commitment to

equal opportunity, living wages, and an ever-increasing level of safety,

nutrition, and wellbeing. The company also seeks to advance human rights within

the direct operations and supply chains by building a culture of transparency

and accountability. The company also aims for a 50% increase in the value of

its business by 2025.

SOURCE: Dole Packaged Foods, LLC

CONTACT:  Melissa Vigue

          mvigue@peppercomm.com