PR87236

DUBAI, U.A.E, Dec. 14, 2020 /PRNewswire=KYODO JBN/ --

- Partnership to support Ooredoo Postpaid, Prepaid and Fixed Line Services campaign programs

    Comviva[https://www.comviva.com/], the global leader in mobility solutions today

announced its strategic partnership with Ooredoo Kuwait [https://www.ooredoo.com.kw/portal/en/index]. As part of this Data

Science and Managed CVM engagement, Comviva will support Ooredoo Kuwait deliver

contextual customer campaigns with MobiLytix(TM) Real Time Marketing[

https://www.comviva.com/products-solutions/growth-marketing/mobilytix-real-time-marketing/],

a Machine Learning driven digital omni-channel marketing automation platform.

The solution uses advanced analytics and leading real-time technology that

enables telecom operators to fully leverage "micro moments" of engagement with

their customers to build customer life-time value. The Machine Learning models

improve decisioning quality to drive customer experience, reduce churn and

boost the operator's revenue.

    Tapan Tripathi, Chief Marketing Officer, Ooredoo Kuwait, said, "Currently,

a key focus area for us is the convergence of digital and analytics. We are

looking forward to build this capability with Comviva, by leveraging its data

science and managed CVM capabilities. Their Machine Learning driven solution

along with the Managed CVM engagement will help us differentiate from the competition."

    Manoranjan (Mao) Mohapatra, Chief Executive Officer at Comviva, said,

"Globally, to keep pace with demands of customers, Organizations are

increasingly leveraging digital technologies to offer seamless and omni-channel

experience to their customers. Customer Value Management, coupled with advanced

analytics is fast evolving and our industry experience, along with services

that complement technology solutions sets us apart. This strategic partnership

will enable Ooredoo Kuwait to provide an optimal experience for existing

customers, while driving business opportunities."

   Nirmal Upreti, Senior Director, Prepaid Marketing at Ooredoo Kuwait, said,

"We are delighted to extend our partnership with Comviva, to deliver our data

science program using advanced analytics to build consumer insights that

support our aim for digital leadership in the region. The partnership will

allow Ooredoo to build a set of capabilities that empower our consumers on

their digital journey, enabled by machine learning analytics."

    Ramy Moselhy, Senior Vice President and Head of MENA Region at Comviva,

said, "Enabling our clients to execute actionable customer insights has always

been our top priority. We are confident that our Managed CVM and Data Science

services supported by our next generation real-time platform that leverages

advanced artificial intelligence (AI) and Machine Learning algorithms will

drive incremental revenue for Ooredoo Kuwait and improve customer experience."

    Comviva's MobiLytix(TM) is a next generation Real-time Interaction Management

platform that leverages advanced artificial intelligence (AI) and Machine

Learning algorithms to drive incremental revenue for enterprises. It delivers

AI driven contextual insights that provide customers the "next best offer" in

real-time and at scale. The AI-driven platform leverages real-time

transactional data in conjunction with a rich unified customer profile to build

customer life-time value. MobiLytix(TM) enables service providers to maximize the

value of individual customers and their micro-moments of interaction using

advanced machine learning analytics and contextual real-time decisioning.

    For further enquiries, please contact:

    Sundeep Mehta

    Comviva Technologies Ltd.

    Email: pr@comviva.com

    Logo: https://mma.prnewswire.com/media/995982/Comviva_Logo.jpg

    Source: Comviva