PR87195

BRUSSELS and LUXEMBOURG, Dec. 16, 2020 /PRNewswire=KYODO JBN/ --

-Nutella joins forces with Loop and Carrefour for new reuse pilot scheme.

-Following Ferrero's signing of the Ellen MacArthur Foundation's and UNEP 's

New Plastics Economy Global Commitment last year, it has now become a member of

the Foundation, taking part in the New Plastics Economy (NPEC) Initiative.

-Ferrero Packaging R&D department creates a new recyclable packaging for Kinder

Happy Hippo.

-Ferrero joins 4evergreen alliance, promoting fibre-based packaging.

The Ferrero Group shares its latest updates on its commitment for 100% of

packaging to be reusable, recyclable or compostable by 2025

[https://www.ferrero.com/news/ferrero-releases-its-10th-csr-report]. The latest

updates include a raft of new activities and collaborations including Nutella joining

forces with Loop and Carrefour in Paris, France for a new 10-store reuse pilot

scheme, Ferrero becoming a member of the Ellen MacArthur Foundation - taking

part in the New Plastics Economy (NPEC) Initiative, as well as new recyclable

packaging for Kinder Happy Hippo and a new alliance with 4evergreen.

Nutella joins forces with Loop and Carrefour

Nutella has joined forces with Loop – the leading reuse platform and Carrefour

for a reuse pilot scheme in Paris, France.  Through the new scheme, shoppers

will be able to purchase a specially designed reusable Nutella jar from the 10

pilot stores and the Carrefour website for which they pay a deposit. Carrefour

will then collect the empty jars for washing and reuse.

Ferrero's in-house design team worked closely with Loop's experts to develop

the new pilot Nutella jar, the first of its kind, which meets all the needed

criteria for reuse. The result of this collaboration – a specially designed jar

which is durable, safe, hygienic and which features an optimised label and seal

that can be easily removed during the wash cycle.  

Collection programmes across France are already available for consumers to

recycle the current Nutella glass jars and plastic caps. However, through this

pilot scheme, Ferrero, Loop and other leading brands will be able to test

operationally and from a consumer perspective what benefits the reuse platform

can bring as a collective model.

Participation in the New Plastics Economy Initiative

After signing the New Plastics Economy Global Commitment in 2019, which is led

by the Ellen MacArthur Foundation and the UN Environment (UNEP), Ferrero has

now become a member of the Ellen MacArthur Foundation, taking part in the New

Plastics Economy initiative. Ferrero joins a group of leading businesses from

across the entire plastics value chain, all committed to a common vision [https://www.ellenmacarthurfoundation.org/our-work/activities/new-plastics-economy/vision ]

of a circular economy for plastic, in which it never becomes waste or pollution.

Becoming a participant organisation of the New Plastics Economy initiative marks

an important step in Ferrero's work towards making 100% of our packaging reusable,

recyclable or compostable by 2025.

Key to the New Plastics Economy initiative are cross-value chain collaborations

between businesses, aimed at developing at-scale solutions. Ferrero will play

an active role in New Plastics Economy Initiative, working on shared R&D and

innovation projects including efforts to continue driving the transition to a

circular economy for plastic. Find out more at

https://www.ellenmacarthurfoundation.org/our-work/activities/new-plastics-economy

New recyclable packaging for Kinder Happy Hippo.

The Ferrero R&D department has created a new recyclable packaging for Kinder

Happy Hippo, meeting the CEFLEX recyclability guidelines for flexible films and

with an improved recyclability profile. The new packaging features a new

polypropylene monomaterial structure, which delivers the necessary product

protection is now available for consumers.

Ferrero joins 4evergreen alliance, promoting fibre-based packaging

Ferrero has joined the 4evergreen alliance that aims to boost the contribution

of fibre-based packaging in a circular and sustainable economy that minimises

climate and environmental impact. Through the 4evergreen alliance, Ferrero will

engage and connect with industry members from across the fibre-based packaging

value chain, from paper and board producers to packaging converters, brand-owners

and retailers, technology and material suppliers, waste sorters and collectors.

"We are continuing to make good progress on our journey to make 100% of our

packaging reusable, recyclable or compostable by 2025. I am very pleased to

announce an exciting new reuse partnership with Loop and Carrefour for Nutella

and that Ferrero has become a member of the Ellen MacArthur Foundation, taking

part in the New Plastics Economy (NPEC) Initiative, where we are looking

forward to working with the other participants to drive action and promote

innovation. The new recyclable packaging for Kinder Happy Hippo, and the

alliance with 4evergreen are further important steps forward that underline our

commitment to working in collaboration with others and we look forward to

sharing further updates on our progress soon," said Fabio Mora, Global

Packaging Director of the Ferrero Group.

SOURCE Ferrero