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ATLANTA and SHANGHAI, Dec. 15, 2020 /PRNewswire=KYODO JBN/ --

-First Global Strategic Positioning Report Released

Fortune (China) and Ries Positioning Strategy & Consulting have released the

first global positioning strategy report – 'The $ Trillion Opportunities:

Building Global Brands with Country Positioning in Mind' – in the United States.

The positioning report points out that each country has different 'positioning

in mind' qualities and that companies should effectively grasp the concept and

rely on categories to build a global brand.

The research for the positioning report was based on the unique theoretical

framework created by Ries Consulting, and explored through consumer analysis

and category research into six core markets, the United States, China, United

Kingdom, France, Germany and India. It importantly locks in potential category

opportunities in these markets. It also provides guidelines for the development

of potential categories in the global market and is the world's first

positioning report focusing on cognition and category.

"We're at an important time when global business is facing great challenges,

and businesses and brands need to explore the global 'blue ocean'

opportunities," The global CMO of Fortune, Michael Joselof, introduced the

background to the positioning strategy project, "Ries Consulting is a global

strategic positioning leader, famous for pioneering a positioning theory which

combines 'perception' and 'category' in its business models. We have

collaborated to capture the world's most potential product categories."

The positioning report points out that "country positioning in mind" represents

consumers' unique first experienced perceptions of a certain country. Of all

the countries researched, China and India have enjoyed rapid development but

their in-mind country positioning is divided.

The U.S., China and Germany have become leaders in technology and innovation

but India has yet to shake off its traditional agriculture image in the minds

of global consumers. The UK and France are distinguished by good design,

fashion and high-end products, showing their advantages in wealthy consumer

categories such as luxury and jewelry.

Brand, category and country positioning in mind could deeply influence each

other, the report says. Therefore, when building a global brand, the key is to

combine different categories, and each country has its own distinctive leaders

with unique country positioning in mind.

When categories are combined with the superior aspects of a country's

positioning in mind, category innovations are born, and these could form new

global advantages in the consumer mind. The report also specifically analyzes

opportunities in the global market for tea, apparel, electric vehicles and

other categories.

Laura Ries, Global Chairman of Ries Consulting, assessed the future global

business opportunities in conjunction with release of the report, "The key to

winning global competition lies in whether a brand could own the mind of global

consumers. In the process of building a global brand, country positioning in

mind is very important, however it's often overlooked by entrepreneurs.

Exploring and using country positioning in mind and maximizing its influence

will be very helpful in building a global brand."

Laura continued, "This is what Ries Consulting has adhered to and has been

proven in business practice in the past 60 years. In the 21st century, the

global competition between brands is unavoidable. The decision about whether to

grow into a global brand is a 'to be, or not to be' decision. Even though the international

situation is complicated today, only by correctly understanding the law of perception and

by creating new categories can we successfully build global brands."

SOURCE: Ries Positioning Strategy & Consulting

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   Link: http://asianetnews.net/view-attachment?attach-id=380266

   Caption: The first global strategic positioning report by Fortune and Ries Consulting

was released in Times Square, New York