PR87235

SEOUL, South Korea, Dec. 14, 2020 /PRNewswire=KYODO JBN/ --

- Overcoming COVID-19 by Promoting Korea's Agri-foods with Various Hallyu Stars

The Ministry of Agriculture, Food and Rural Affairs (Minister Hyeon-su Kim) and

the Korea Agro-Fisheries & Food Trade Corporation (aT, President Byung Ho Lee)

came together with various notable Hallyu stars (Korean celebrities) to expand

the exports of Korean agri-food companies in need of assistance from the

prolonged pandemic.

Korean agri-food companies struggle from low brand awareness from foreign

consumers. Thus, they face difficulties when lined up with similar companies

and products in foreign countries. In addition, online marketing support is

becoming a crucial factor in the post-pandemic era. In such situation, aT's

marketing campaign greatly helps Korean agri-food companies.

In 2020, various global stars such as Yeo-jeong Cho, Siwon Choi, Rowoon, and

Sung Hoon participated in the campaign. Notably, Siwon Choi from the boy group

Super Junior further marketed the campaign and Korean agri-foods by posting a

making film on his personal YouTube channel. In addition, many top-notch

influencers who are interested in Hallyu culture and Korean agri-foods also

participated, successfully attracting the interest of local consumers.

With the campaign, aT expects that the export of Korean agri-foods from Korean

companies will continue to rise.

SOURCE  Korea Agro-Fisheries & Food Trade Corporation (aT)

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=380067

   Caption: K-Food, Crossing Borders with aT’s Global Star Marketing Campaign