PR87287

CHICAGO, Dec. 16, 2020 /PRNewswire=KYODO JBN/ --

-- The investment accelerates Syndigo's global growth and service offerings,

ushering in the future of unified commerce software

Syndigo (https://c212.net/c/link/?t=0&l=en&o=3014083-1&h=845792296&u=http%3A%2F%2Fwww.syndigo.com%2F&a=Syndigo ),

a leading provider of a software-as-a-service platform for product

information management and syndication, today announced a growth equity

partnership with Summit Partners (https://c212.net/c/link/?t=0&l=en&o=3014083-1&h=1675498549&u=http%3A%2F%2Fwww.summitpartners.com%2F&a=Summit+Partners )

("Summit"), a global alternative investment firm. Existing investor, The Jordan Company

(https://c212.net/c/link/?t=0&l=en&o=3014083-1&h=1187602242&u=https%3A%2F%2Fwww.thejordancompany.com%2F&a=The+Jordan+Company )

("TJC"), a New York-based private investment firm, participated in the round.

The investment will support Syndigo's continued growth and global expansion,

allowing the company to better serve its network of retailer, manufacturer and

distributor clients.

Logo - https://mma.prnewswire.com/media/811698/Syndigo_Logo.jpg

In today's world of omnichannel global commerce, the demand for product

information and content that is consistent across the physical and digital

shelf is significant and growing rapidly. Constantly elevating consumer

expectations puts pressure on brands and retailers to deliver consistent,

shopper-centric experiences across online, offline, mobile, social media and

hybrid channels. Syndigo's leading SaaS platform, The Content Experience Hub

(CXH), forms a critical link designed to enable seamless collaboration across

channels and among thousands of the world's largest brands and retailers.

Today, Syndigo serves more than 12,000 manufacturers and 1,750 retailers and

distributors across North America, Latin America and Europe. In 2020, Syndigo

added over 1,500 new clients to their portfolio.

"Syndigo's vision is simple: to enable commerce globally. Brands and retailers

are experiencing unprecedented demand for product information and transparency

-- and our clients who use Enhanced Content on their product pages experienced

more than $1 billion in incremental cart value (https://c212.net/c/link/?t=0&l=en&o=3014083-1&h=62157435&u=https%3A%2F%2Fwww.syndigo.com%2Fblog%2Fecommerce%2Fenhanced-content-drives-black-friday-cyber-monday%2F&a=%241+billion+in+incremental+cart+value )

over this year's Cyber Weekend," said Paul Salay, CEO of Syndigo. "We are excited to

bring together the extensive technology and software experience of our new partners

at Summit with The Jordan Company's experience with the Syndigo team. We are confident

that this new partnership will accelerate Syndigo's growth and our goal to enable commerce

in even more innovative ways on a global scale."

Summit Partners has a long history of investing in and supporting the growth of

leading software and consumer businesses, including backing more than 30

companies at the intersection of commerce and technology. As a growth-focused

investor, Summit works collaboratively with management teams, offering

specialized resources designed to leverage experience and perspectives critical

to growth companies.

"We believe Syndigo offers one of the most advanced and scalable solutions in

the industry," said Peter Rottier, a Managing Director at Summit Partners, who

has joined the Syndigo Board of Directors. "The Company's software offers an

end-to-end solution designed to support the delivery of complete and verified

product content and address the needs of brands, retailers and the

ever-increasing expectations of the consumers that they serve. We are thrilled

to collaborate with the Syndigo management team and The Jordan Company in this

next phase of growth."

"Syndigo has experienced significant growth since our initial investment by

demonstrating a consistent commitment to its clients through investment,

innovation and support," said Eion Hu, Partner of The Jordan Company. "The

addition of Summit Partners provides Syndigo with tremendous perspective and

resources to drive even greater client productivity and growth. We look forward

to continuing our partnership with Syndigo and its customers."

About Syndigo

Syndigo enables commerce by supporting the efficient transfer of product

information through its network of brands and their customers. The company

provides descriptive product and nutritional information, images and other

digital media, powered by deep analytics to empower engaging brand experiences

online and in store. Through Syndigo's integrated platform, Content Experience

Hub, clients can publish, manage, syndicate and audit product content across

the largest trading network of brands and recipients in the world.

Syndigo serves more than 12,000 manufacturers and 1,750 retailers and

distributors globally in many important consumer industries including grocery,

foodservice, hardlines, home improvement/DIY, pet, health and beauty,

automotive, apparel, and healthcare products.

About Summit Partners

Founded in 1984, Summit Partners is a global alternative investment firm that

is currently managing more than $23 billion in capital dedicated to growth

equity, fixed income and public equity opportunities. Summit invests across

growth sectors of the economy and has invested in more than 500 companies in

technology, healthcare and other growth industries. These companies have

completed more than 160 public equity offerings, and more than 200 have been

acquired through strategic mergers and sales. Summit has partnered with more

than two dozen companies across the e-commerce and consumer (https://c212.net/c/link/?t=0&l=en&o=3014083-1&h=1947622551&u=https%3A%2F%2Finterests.summitpartners.com%2Fwhats-fueling-growth-in-the-ecommerce-ecosystem-four-key-trends%2F&a=e-commerce+and+consumer ) landscape,

including Brooklinen, Klaviyo, Philz Coffee, Quay Eyewear, Reverb.com, Sezane,

TinyPrints, VeriShip, MercuryGate, and vente-privee.com. Summit maintains offices

in North America and Europe and invests in companies around the world. For more

information, please see www.summitpartners.com or follow on LinkedIn

(https://c212.net/c/link/?t=0&l=en&o=3014083-1&h=971205000&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsummit-partners%2F&a=LinkedIn ).

About The Jordan Company

TJC (www.thejordancompany.com), founded in 1982, is a middle-market private

equity firm that has managed funds with original capital commitments in excess

of $11 billion since 1987 and a 38-year track record of investing in and

contributing to the growth of many businesses across a wide range of industries

including Industrials, Transportation & Logistics, Healthcare & Consumer, and

Telecom, Technology & Utilities. The senior investment team has been investing

together for over 20 years and is supported by the Operations Management Group,

which was established in 1988 to initiate and support operational improvements

in portfolio companies. Headquartered in New York, TJC also has an office in Chicago.

In the United States of America, Summit Partners operates as an SEC-registered

investment advisor. In the United Kingdom, this document is issued by Summit

Partners LLP, a firm authorized and regulated by the Financial Conduct Authority.

Summit Partners LLP is a limited liability partnership registered in England and

Wales with registered number OC388179 and its registered office is at 11-12 Hanover

Square, London, W1S 1JJ, UK. This document is intended solely to provide information

regarding Summit Partners' potential financing capabilities for prospective portfolio  companies.

SOURCE Syndigo

CONTACT: Media/Press Contact: Alexis Marina Vozza,

Alexis@GebenCommunication.com, +1-614-300-5017