PR87331

PARIS, December 18, 2020, /PRNewswire=KYODO JBN/--

Moet Hennessy, the world leader in luxury wines and spirits, is pleased to

announce that it has established a partnership to exclusively bring WhistlePig,

the #1 distiller in the ultra-premium and luxury rye whiskey category in North

America (1), to consumers in selected markets in Europe and Asia. In addition,

as part of this partnership, Moet Hennessy acquired a minority stake in WhistlePig.

To view the Multimedia News Release, please click:

https://www.multivu.com/players/uk/8831051-whistlepig-moet-hennessy-international-partnership/

"The arrangement with Moet Hennessy marks a significant moment for WhistlePig,"

says Jeff Kozak, CEO, of WhistlePig. "We could not be more pleased to align our

brand with the leader in luxury wines and spirits. We are excited about the

future collaboration with Moët Hennessy's team in the international market."

"We have long admired LVMH as a builder of amazing brands and products, and we

have learned a lot from Moet Hennessy over the years" says Wilco Faessen,

co-founder of WhistlePig. "There is a great portfolio fit, and, critically, our

cultures are very much aligned in terms of patiently building our brands and

business over time, with a focus on quality and a differentiated experience for

our consumers and our customers. Formalizing this through an investment in the

company plus a comprehensive route to market partnership internationally is

another critical milestone in our journey."

"We are convinced that WhistlePig fits very well with the rest of Moët

Hennessy's portfolio.  This high quality and top-rated whiskey brand has done a

remarkable job distinguishing itself among the emblematic and iconic craft

distilleries in the United States with an ultra-premium standing in terms of

identity, quality and price positioning," says Philippe Schaus, President & CEO

of Moet Hennessy. "We look forward to launch WhistlePig in various markets in

Europe and Asia early next year.  It is an exciting opportunity for our team to bring

the WhistlePig brand and product portfolio to many of our most valued customers."

Drink responsibly.

Press Contacts:

WhistlePig

David Mandler

Email david.mandler@dgm-pr.com

Moet Hennessy

Jean Christophe Laizeau

Email jclaizeau@moethennessy.com

Photo - https://mma.prnewswire.com/media/1388255/WhistlePig_Farm.jpg

Logo - https://mma.prnewswire.com/media/1388256/Moet_Hennessy_Logo.jpg

SOURCE: Moet Hennessy and WhistlePig