AsiaNet  87414

BANGALORE, India, Dec. 28, 2020 /PRNewswire=KYODO JBN/ --

     - Simpl has been recognised for its groundbreaking innovations towards

reimagining the payment experience, both for merchants and consumers using

human-centric design and machine intelligence

    Simpl [https://getsimpl.com/], a Bengaluru-based startup has won the

prestigious Fintech Startup of the Year title at the Indian Fintech Awards

2020. The company empowers any merchant to build trusted relationships with

their customers with every digital transaction.

    The Indian Fintech Award is a part of the India Fintech Forum that

acknowledges Fintech Entrepreneurs/Businesses/Leaders every year for

demonstrating significant success in the launch of innovative products and

services, redefining business categories, usage of disruptive technologies,

thought-leadership, and for their impact on the overall fintech ecosystem.

    With over 2500+ category-leading online merchants like Zomato, Bigbasket,

Dunzo, etc., in its merchant network, Simpl is building the future of

credit-based payments for the mobile-first consumer in India - fully digital,

frictionless, transparent, inclusive and personalized.

    Taking inspiration from the age-old tradition of a khaata or tab (book of

accounts) used by merchants to serve their regular customers, Simpl is scaling

this concept for digital commerce. Simpl enables merchants to give their

consumers a safe and seamless 1-click checkout experience while consumers can

aggregate their transactions with Simpl's Buy Now Pay Later line of credit, get

strong buyer protection and instant chargebacks. By powering this best-in class

mobile-first buying experience, Simpl helps merchants increase cart conversion,

basket size and order frequency along with driving loyalty & retention of their

customers.

    Speaking on the win, Nityanand Sharma

[https://www.linkedin.com/in/nityasharma1/], Co-Founder & CEO - Simpl, said,

"Our team is ecstatic at this honour. We are both happy and proud of this win,

as an acknowledgement of the hard work we have put into building a product that

completely transforms the payment experience, both for merchants and consumers.

Today, Simpl is the world's largest pay later platform for small payments done

frequently. We are at an inflexion point in our journey to bringing Buy Now Pay

Later as a mainstream category of payments. This award is a recognition of all

the efforts our team has put into creating a new category of payments and a

breakthrough consumer experience."

    About Simpl:

    Simpl is an Indian startup founded in 2015 and is the world's largest

Pay-Later platform for small payments done frequently. To know more visit our

Blog [https://blog.getsimpl.com/category/resources/] or connect with us on

LinkedIn [https://www.linkedin.com/company/simplhq/?viewAsMember=true].

    Media contact:

    Supriya Namrata

    pr@getsimpl.com

    Logo: https://mma.prnewswire.com/media/1392281/Simpl_logo_Logo.jpg

    Photo: https://mma.prnewswire.com/media/1392282/Nitya_Sharma_Simpl_CEO.jpg

Source: Simpl