AsiaNet 87446

DUBAI, United Arab Emirates, Jan. 1, 2021 /PRNewswire=KYODO JBN/ --

- Emaar celebrates togetherness with New Year's messages from all over the

world screened on Burj Khalifa

Emaar, the master developer of the Burj Khalifa, has celebrated New Year's Eve

with a spectacular fireworks, animation, laser and light to ring in 2021. The

dazzling display celebrated the theme of 'togetherness', the UAE's success and

achievements, and paid tribute to the frontline heroes of 2020.

Photo - https://mma.prnewswire.com/media/1393737/Emaar_New_Years_Eve_2021.jpg

Video - https://www.youtube.com/watch?v=AViJKJhgr_Q

The breathtaking fireworks display, perfectly timed to the show on the facade

of the Burj Khalifa, was complemented by dazzling lights and lasers, all

synchronised to The Dubai Fountain show, leaving global watchers enthralled

both on and offline.

Commenting on the spectacular New Year's Eve in Downtown Dubai, Mohamed

Alabbar, Founder of Emaar, said: "Emaar is proud to celebrate world class

experiences and this year, despite the challenges we have all faced as a global

community, was no different. In a theme that celebrated togetherness and paid

tribute to the heroes of 2020, we sent a message of hope to everyone around the

world. In the spirit of the UAE's courageous and wise leadership, we will

continue to follow their lead and look forward to 2021 with optimism and

excitement."

In an Emaar first, the Burj Khalifa shared New Year's Eve celebrations from

around the world and invited global audiences to join virtually through a

partnership with Zoom and live streams on YouTube and other social media

channels.

Emaar and government authorities overcame huge challenges in hosting a

largescale event during a pandemic. With the help of widespread disinfection

measures and innovative social distancing measures to ensure the health and

safety of New Year's Eve guests, the seamless event was an example of great

team effort. The success of the night would not have been possible without the

support of the leadership of the UAE, Dubai authorities, the Supreme Committee

for COVID-19 Crisis Management, Dubai Police, all members of the Events

Security Committee, Emaar contractors, suppliers and volunteers, and the Emaar

team.

The experience can be re-watched online on Emaar's social media channels. Burj

Khalifa will show Emaar NYE 2021 nightly until January 7 and will feature a new

laser & light show until March 31st.

CONTACT: For more information: Neil Halligan, JES Media, emaar@jesmedia.ae,

+971 56 339 8791

SOURCE:  Emaar