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BANGKOK, Thailand, Jan. 11, 2021/InfoQuest=KYODO JBN/--

Ties up with Thai mega-star Ms. Araya ‘Chompoo’ A. Hargate

to introduce health benefits of curcumin to Thai consumers

Targets sale of 1,000,000 bottles a month during 2021

Four months after its launch in Thailand, an innovative health drink fortified

with curcumin extracted from the turmeric plant’s rootstalks, has found its way

on to the shelves of more than 15,000 modern trade retail outlets and almost

500,000 mom and pop stores, nationwide, offering liver function and other

benefits attributed to curcumin.

Branded as ‘QminC’, the preservative-free health drink has a pleasant flavour

and is sold in 150 ml glass bottles with a retail price of Baht 25

(approximately US$ 0.83) per bottle.

Mr. Thanthit Yuenyongtechahiran, President of Tera Food and Beverage Company

Limited, the producer and marketer of QminC health drink, said, “We’ve

introduced to Thailand an innovative health drink that is both tasty and has

important functional attributes, and with the key ingredients imported from

Japan.  It has proven exceptionally popular at this time when people are

particularly concerned about their health and immunity as a result of the

Covid-19 pandemic.”

He said that, during 2021, the company expects to sell “close to a million

bottles a month” of the health drink, which also contains nano-liposomal

natural curcumin extracts (using proprietary technology from Japan),

L-Glutathione, 20% lemon juice, as well as vitamins B6, B12 and C.

Ms. Araya ‘Chompoo’ A. Hargate, one of Thailand’s highest-ranked ‘A-list’

celebrity actresses has been enrolled as a product ambassador to present the

yellow-coloured drink.  The mother of two children commands some of the

country’s highest endorsement fees and is known for her healthy lifestyle.  She

has dominated the A-list celebrity rankings in Thailand for almost twenty years

and boasts an Instagram account with more than 10 million followers.  

Billboard, television, and digital advertising for the drink has blanketed

Bangkok as well as towns and cities across Thailand’s 77 provinces.

QminC is being retailed at more than 2,100 branches of Tesco Lotus hypermarkets

and supermarkets, and at over 10,000 branches of 7-Eleven (Thailand’s leading

convenience store chain), as well as at other outlets.  The modern trade

accounts for around 60% of Thailand’s grocery sales, or around US$ 50 billion.

Source: QminC

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=381461

   Caption: New Thai health drink ‘QminC’ surges during Covid-19 pandemic. Ties up with

Thai mega-star Ms. Araya ‘Chompoo’ A. Hargate to introduce health benefits of

curcumin to Thai consumers