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SANYA, China, Jan. 7, 2021 /PRNewswire=KYODO JBN/ --

Sanya, the popular resort city located on the southern tip of Hainan Island,

has seen its tourism sector rapidly recover in the second half of 2020,

following China's control and stabilization of the COVID-19 epidemic. In 2020,

a total of 15.412 million passengers traveled through Sanya Phoenix

International Airport. Between January 1-3 of this year alone, Sanya received

407,400 tourists for the New Year holiday, generating revenues of RMB 964

million and delivering a promising start to 2021 for the city's tourism industry.

Sanya's tourism sector began its steady recovery in May 2020, buoyed by the

Chinese government's policy to establish the Hainan Free Trade Port. The number

of overnight tourists and total revenue has remained stable since the third

quarter of 2020, especially given last year's unique calendar that saw the

Mid-Autumn Festival and National Day both occur during Golden Week. As a

result, Sanya saw a 12.69% increase year-on-year in tourists during this

period, while total tourism revenue skyrocketed by 39.33% year-on-year.

Located on the coast of the South China Sea, with a vast sea area of about

6,000 square kilometers, Sanya is blessed with extremely clear sea water and

magnificent underwater landscape, and the underwater visibility can generally

reach 8 to 16 meters, making it one of the best places for all kinds of water

and underwater sports.

Enjoying a tropical climate with long summers and warm winters, not only does

Sanya serve as a spectacular getaway from the cold, but it is a rich and

diverse year-round destination. With its miles of coastline, coconut

plantations, iconic fishing ports, fascinating historical landmarks and local

culture, as well as modern resorts and duty free shopping complex, the city has

quickly emerged as a popular destination for tourists not just from China but

across the world.

Dedicated to actively cultivating new destinations and modes of tourism by

leveraging the island's rich diversity and resources, Sanya Tourism Promotion

Board has created a series of promotional themes targeting different tourist

segments, such as the recently launched "Wonderland Sanya" which seeks to

attract young travelers to explore Sanya's unique and vibrant possibilities

across the five angles of food, travel photography, culture, outdoor

activities, and luxury hospitality.

SOURCE: Sanya Tourism Promotion Board

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   Caption: Sanya sent New Year greetings on Reuters Billboard in Time Square of New York.

Located on the southern tip of China’s Hainan Island,  Sanya has quickly

emerged as a popular destination for tourists not just from China but across the world.