AsiaNet  87518

AUBURN HILLS, Mich., Jan. 8, 2021 /PRNewswire=KYODO JBN/ --

Nexteer Automotive (http://www.nexteer.com/news-releases/) expands its growing

software capabilities with an investment in Tactile Mobility, the leading

tactile virtual sensing and data company based in Israel.  

"Nexteer's collaboration with Tactile Mobility is a perfect complement to our

existing global software business model and focus on motion control software.

We are looking forward to building-out even more of our software offerings that

maximize over-the-air updates and connectivity for even safer, more reliable

driving," said Robin Milavec, Senior Vice President, Executive Board Director,

Chief Technology Officer (CTO) and Chief Strategy Officer (CSO), Nexteer

Automotive. "Software plays an important, central role in the automotive

industry and especially in steering features and a driver's connection to the

road. This investment is yet another example of how we are executing our

strategy for growth in alignment with key industry megatrends."

Tactile Mobility's software collects data using vehicles' built in, non-visual

sensors including wheel speed, wheel angle, RPM, paddles position, gear

position and then analyzes it to yield actionable insights in real-time. These

insights provide a clear-cut, highly accurate description and analysis of the

continually evolving state of vehicles, roads and vehicle-road dynamics.

Steering plays a unique role in giving the driver a "feel of the road." Beyond

the performance aspect of a driver's road connection, this road feedback also

plays an important safety-critical element in giving the driver a sense of

hazardous road conditions (e.g., icy, gravely, potholes etc.). Already a leader

in software-tuning for steering feel, Nexteer expects to elevate its expertise

via Tactile Mobility's real-time data feeds on vehicle environments. Nexteer

joins other global automotive companies collaborating with Tactile Mobility.

"Having the support and vote of confidence from Nexteer is sure to strengthen

our position in the market, and we couldn't be more delighted," said Eitan

Grosbard, VP of Business Development at Tactile Mobility. "We are seeing a

burgeoning demand for our unique tactile sensing technology as well as our data

which offers a true to life picture of the state of our road and mobility

ecosystem in real-time. We will continue to harness the potential of that data

with our partners – be they cities, municipalities, insurers, OEMs or Tier-1

suppliers."

ABOUT NEXTEER

Nexteer Automotive (HK 1316), a global leader in intuitive motion control, is a

multi-billion dollar global steering and driveline business delivering electric

and hydraulic power steering systems, steering columns, driveline systems, as

well as advanced driver assistance systems (ADAS) and automated driving

enabling technologies for original equipment manufacturers (OEMs). The company

has 27 manufacturing plants, four technical and software centers and 13

customer service centers strategically located in North and South America,

Europe, Asia and Africa. The company serves more than 60 customers in every

major region of the world including BMW, Fiat Chrysler, Ford, GM, PSA Groupe,

Toyota and VW, as well as automakers in India and China. www.nexteer.com

ABOUT TACTILE MOBILITY

Tactile Mobility is the world's leading tactile virtual sensing technology and

data provider, enabling actionable insights for autonomous vehicles,

municipalities, and fleet managers. Tactile Mobility's unique technology

collects "first principle", crucial, anonymized real-time data generated from

vehicles' non-visual, existing sensors and turns it into actionable insights on

road attributes including grades, grip, and curvatures as well as vehicle

attributes such as weight, tire parameters, and more. Insights provided by

Tactile Mobility greatly enhance vehicle intelligence and ride safety,

efficiency and experience as well as empower city officials with new and much

higher value data to better conduct planned maintenance and detect hazards in

near real-time. Tactile Mobility was co-founded in 2012 by Boaz Mizrachi, Yossi

Shiri, and Alex Ackerman. The company is already working with multiple OEMs,

road authorities, and municipalities and is based in Haifa, Israel with a

presence in Europe, the US, and Asia.

Link to Nexteer Media Center(https://www.nexteer.com/media-center/)

Source: Nexteer Automotive