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QINGDAO, China, Jan. 11, 2021 /PRNewswire=KYODO JBN/ --

"In 2021, as a leader in the laser display industry, Hisense will bring Laser

TV into the TriChroma era!" On January 11th, Fisher Yu, the President of

Hisense Visual Technology, officially announced at the virtual CES 2021 that

Hisense will launch a full range of TriChroma Laser TVs with screen sizes

ranging from 75-inch to 100-inch, and its brightness, color gamut, and

immersion experience are significantly improved. It means that Hisense

officially brings Laser TV into the TriChroma era.

As the global vane in consumer electronics industry, CES has attracted much

attention every year. Affected by the epidemic, CES 2021 embraces its

first-ever virtual event in history. Hisense made its debut at the 2021

Consumer Electronics Show at 7 am on January 11th. As usual, Hisense will

launch the latest laser TV products as the most important part of CES. This

year is no exception, and Hisense officially launches TriChroma Laser TV with

screen sizes ranging from 75-inch to 100-inch.

What is so special about TriChroma Laser TV? Dr. Liu Xianrong, the Chief

Scientist of Hisense Laser Display, introduced that the TriChroma Laser TV

product adopts a new RGB laser light source architecture at the press

conference. Different color lasers are separately packaged and finely

controlled, which result in purer color performance. The high-class DLP

solution achieves 430-nit picture brightness exceeds that of a regular TV.

"From dual color to full color, we have achieved a 128% improvement in the

original RGB color. The TV's highest color gamut standard can reach 107%

BT2020. The three primary color light sources, with extremely high color

purity, bring an amazing color performance. The color gamut coverage can reach

up to 151% of the DCI-P3 film color standard, which is almost 50% beyond

high-end cinema." Dr. Liu Xianrong said, the product experience provided by

standard TriChroma Laser TV has improved significantly.

"Hisense defined two crucial requirements for immersive viewing demands:

presence and experience for display devices that need to satisfy family

immersion." Dr. Liu Xianrong introduces that Laser TV creates presence with a

giant screen. Specifically, something at least 75 inches; one with full color

coverage of DCI-P3 standard, and brightness over 350 nits; and one that brings

experience to life with close watching and eye-comfort. As a TV product in the

AIoT age, Laser TV also satisfies the requirement of families' desire for

socialization and entertainment. For example, the new Laser TVs are equipped

with AI smart cameras to support deep interaction such as online karaoke and fitness.

Since Hisense's first 100-inch Laser TV launched in 2014, the resolution has

improved from 2K to 4K; the light source has evolved from laser-phosphor to

dual-color laser, then TriChroma laser; and the size has expanded from 75-inch

to 100-inch and now to 300-inch! In only six years, all of these product

upgrades and advancements have been achieved.

The possibilities of laser display are being accelerated more than ever before.

According to statistics, the overseas sales of Hisense Laser TV increased by

288% YOY in 2020, with great performance in 17 countries around the world

including the United States, Mexico and Australia. In China, Hisense Laser TV

get three models into the top 10 best-selling list 2020. Simultaneously, the

entry of Samsung, Sony, LG and other global leading manufacturers has also

brought new vitality to this new display technology, dominated by China. The

Consumer Electronics Survey Office of the China Electronics Chamber of Commerce

researched TV consumers over the past three years, and the results showed that

laser TV had the highest recommendation rate at 70%, greatly exceeding the

industry average of 54%.

As a brand-new TV category launched only five years ago at CES, Laser TV has

moved from a niche market to a mass market from the view of market, consumers

and manufacturers. Laser display technology is showing the characteristics of

Moore's Law, and the explosive market growth is about to start.

Hisense will also launch a Sonic-Screen Laser TV, a 10,000+ lumens commercial

Laser TV, and a mass-produced Self-Rising Laser TV, leading the laser display

technology toward a new milestone, Fisher Yu said.

SOURCE  Hisense

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   Caption: In 2021, as a leader in the laser display industry, Hisense will bring Laser TV

into the TriChroma era!

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   Caption: In 2021, as a leader in the laser display industry, Hisense will bring Laser TV

into the TriChroma era!