PR87554

QINGDAO, China, Jan. 11, 2021 /PRNewswire=KYODO JBN/ --

On January 11th, Fisher Yu, the President of Hisense Visual Technology,

announced at the first-ever virtual CES that Hisense sold over 25 million

terminal display products in 2020, maintaining the first rank in Chinese

market. In 2021, Hisense will focus on the core competencies of picture quality

and applications, and releasing the new ULED TV product with high refresh rate

and dynamic range, as well as the new TriChroma Laser TVs.

Picture quality is the foundation of TV products. Fisher Yu said, as the

official sponsor of EURO 2020, we will bring a customized version of the EURO

2020 ULED U7 series to soccer fans around the world. Hisense, which will launch

new Laser TV products at CES every year, this year launches a full range of

TriChroma Laser TV products from 75-inch to 300-inch, announcing the start of a

new era of TriChroma Laser TV. Hisense new TriChroma Laser TV adopts RGB laser

light source architecture. Different color lasers are separately packaged and

finely controlled, which result in purer color performance. This product

achieves 20% brightness enhancement at the pixel-level and 430-nit picture

brightness. In addition, the TV's highest color gamut standard can reach 107%

BT2020, and the color gamut coverage can reach up to 151% of the DCI-P3 film

color standard, which is almost 50% beyond high-end cinema.

Application is the soul of TV product. Fisher Yu said screens are vitally

important in the reconstruction of our lifestyle due to their unique value and

function. In the challenging 2020, Hisense has focused on home entertainment,

and launched products such as social TV, 8K dual-screen TV, and the TriChroma

Laser TV, which can support conference calls with thousands of callers. In

2021, Hisense will continue to expand on the function of large screens as the

center of the smart home, allowing their application as a home social platform.

The upgraded Hisense social screen supports home office, online lectures, home

care, AI fitness and a whole range of social and business needs. Hisense's

eco-screen products are user-centered. They are based on the evolution of time

and space in home life and designed to cover wide variety of elements of

everyday life including home learning, office, leisure and entertainment, life

management, image management and others.

For example, Hisense has launched an eco-screen product for touch screen

education in response to the rapid growth of children's family education

demands, which can realize home-school interaction, homework guidance, mock

tests and other educational models. Hisense's home fitness screen product for

fitness lovers supports online courses and video sessions, AI guidance, and can

generate individual fitness plans as well as record the exercises. Hisense also

provides gamers with large screen gaming products that support console games,

cloud games, and online games. Hisense will also launch vehicle display,

transparent display, and dual display screens, as well as home eco-screen

products that would be able to provide community services such as remote

medical consultations and community facilities management. Additionally,

services such as travel navigation, education, and remote meetings would be available.

At the same time, Hisense will continue to improve the picture quality and

experience with chip capabilities. Hisense will also mass produce 4K120Hz dual

screen chip, 8K 120Hz picture quality processing chip, AISOC intelligent voice

chip and AI vision SOC chip. The chips will be applied to ULED TVs, which are

top-selling high-definition TVs bringing audio-visual shock beyond the

imagination to users. The advancement of modern display technology is defying

the limitations of time, space and the number of access devices. The screen

will connect all services, social experience and people. The ever-enhancing

picture quality and application experience continue to strengthen the important

position of TV products, and it also brings a rebound in the global TV market.

Global TV giants are facing a new racetrack.

SOURCE  Hisense

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   Link: http://asianetnews.net/view-attachment?attach-id=381859

   Caption: In 2021, Hisense will focus on the core competencies of picture quality and

applications, and releasing the new ULED TV product with high refresh rate and

dynamic range, as well as the new TriChroma Laser TVs.