PR87586

BOLOGNA, Italy, Jan. 13, 2021 /PRNewswire=KYODO JBN/ --

- The Italian kiwi is among the protagonist products of The European Art of

Taste, the project financed by CSO Italy and the European Union, a fruit rich

in taste and health, increasingly appreciated and requested in the world

Thanks to its rich and sugary pulp, its intense colors, kiwi has become one of

the most consumed and appreciated fruits by consumers. Italy is the leading

European producer and among the first in the world, counting on 25,000 hectares

planted with kiwifruit, of which 5,400 under the organic regime (source: Sinab)

for a production close to 400 thousand tons (CSO Italy).

2020 has been the year of the yellow kiwi which saw a production increase by

+35%, to reach a number close to 80 thousand tons (IKO). The largest quantities

of kiwifruit are produced in Lazio (on average 33% of the total), followed by

Piedmont with 17%, Emilia Romagna 15%, Calabria 11%, Veneto 10% (CSO Italy).

As for exports, thanks also to projects such as The European Taste, the Italian

kiwi was among the drivers of fruit and vegetables in Asia which, in the first

six months of 2020, despite the pandemic, registered a +75% compared to 2019

(CSO Italy).

The reasons for this success are determined by the incredible goodness of green

and yellow kiwifruit, and its amount of benefits for the body. Kiwi is an

extremely versatile fruit, ideal for different types of diet. Thanks to its

large amount of water, antioxidants and potassium it is perfect for athletes,

while the excellent amount of fiber helps to keep the body clean, then helping

it with vitamins, mineral salts and nutrients that help the health of eyes,

bones and fabrics.

The European Art of Taste project, financed for 3.7 million euros by CSO Italy

and the European Union, represents the main Italian producers of kiwifruit such

as Jingold, KingFruit, Joinfruit which, together with the other leading

companies (Oranfrizer, Mazzoni Group, Conserve Italy, Rk Growers) are known all

over the world for their quality and their fruit and vegetables.

For further information and details:

www.europeanartoftaste.com

www.europeanartoftaste.ch

Source: The European Art of Taste