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SHANGHAI and MONTREAL, Jan. 14, 2021 /PRNewswire=KYODO JBN/ --

- Global Ad Tech Leader Expands to Largest Out-of-Home Advertising Market in

the World and Appoints Former SVP of Trade Desk to Oversee North Asia

Hivestack (https://c212.net/c/link/?t=0&l=en&o=3036508-1&h=2110414186&u=https%3A%2F%2Fhivestack.com%2F&a=Hivestack%2C ),

the global ad tech leader in programmatic digital out-of-home (DOOH)

advertising, today announced the expansion of its business operations into

China and the appointment of Troy Yang as Managing Director, North Asia.

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Joining from The Trade Desk, where he was Senior Vice President of North Asia,

Yang will be located in Hong Kong and will hire a General Manager of China to

lead Hivestack's new office in Shanghai, the leading advertising and technology

hub in Greater China.

Reporting to Hivestack's Chief Revenue Officer, Nigel Clarkson, Yang is charged

with expanding operations in North Asia across Greater China, Hong Kong, Japan,

South Korea and Taiwan – including hiring regional talent, and onboarding and

partnering with APAC demand, supply, data and omni-channel DSP partners.

China is the second largest OOH (https://c212.net/c/link/?t=0&l=en&o=3036508-1&h=3233164095&u=https%3A%2F%2Fwww.reportlinker.com%2Fp05151466%2FGlobal-Outdoor-Advertising-Industry.html%3Futm_source%3DPRN&a=OOH ) market in the world,

with DOOH set to scale rapidly through 2021 as programmatic advertising spend was

forecasted to grow by 45.7% in 2020 (https://www.campaignlive.co.uk/article/china-adspend-grow-39-2020-despite-covid-19-dan/1677230 ). More media platforms are adopting

programmatic buying, ad formats are increasingly served programmatically and

advertisers are welcoming the choice of more premium position availability.

As the leading programmatic digital out-of-home full stack offering, Hivestack

will connect Chinese DOOH publishers with growing demand from global brands and

allow Chinese brands to buy outside of China. By integrating with Hivestack,

publishers will be able to monetise their DOOH inventory programmatically and

media buyers will be able to utilise the very best channel-specific DOOH

technology to reach audiences with impression-based targeting across multiple

supply partners on one platform.

Over the last four months, Hivestack has been migrating its tech stack to

Amazon Web Services China and Baidu, which will allow the platform to offer its

clients a full suite of services to run campaigns in Q2. Hivestack will be

bringing demand to Chinese publishers with the launch of a programmatic

campaign from one of the world's leading Fortune 500 technology companies set

to run in Q2, 2021.

"There is huge scope to leverage programmatic technology in digital out-of-home

advertising in China," commented Andreas Soupliotis, Founder and CEO of

Hivestack. "We are excited to lead the transformation in the market, helping

regional publishers to monetise their DOOH inventory through demand from

western brands.  

China is a strategic priority for Hivestack and Troy will be a vital asset in

realising the significant commercial opportunities in the country, continued

Soupliotis. His rich experience of the programmatic advertising ecosystem and

the Chinese market, as well as his connections in North Asia, will be key to

helping us realise our ambitious growth plans."

Commenting on his appointment, Yang said, "The opportunity for Hivestack in

China and North Asia is really exciting. I look forward to using my experience

to make Hivestack the go-to programmatic DOOH partner for both publishers and

advertisers in the region."

Yang brings 20 years of experience in accelerating business growth for

companies that specialise in programmatic advertising, analytics and data

across Asia. Before joining The Trade Desk he held senior management roles at

global marketing companies including Nielsen and Analytics Partners.

His appointment, along with further hires in China planned for Q1, form part of

Hivestack's ongoing drive to hire the best talent to support its global growth

in the provision of programmatic DOOH technology.

About Hivestack

Hivestack is the global, full stack, marketing technology company that powers

the buy and sell-side of programmatic digital out-of-home (DOOH) advertising.

On the buy side, marketers use Hivestack's Demand-Side Platform to create

measurable campaigns that activate DOOH screens in real time based on consumer

behaviour and audience movement patterns. On the sell-side, DOOH media owners

use Hivestack's Supply-Side Platform & Ad Exchange to attract programmatic

revenue. DOOH media owners can also use Hivestack's Ad Server to power

audience-based, directly sold campaigns. Attribution is a first class-citizen

throughout Hivestack's platform, offering buyers and sellers the ability to

measure business outcomes at all stages of the consumer sales funnel.

Hivestack is headquartered in Montreal, Canada, and has global operations in

Toronto, Tokyo, London, New York, Mexico City, Shanghai, Sydney and Guadalajara.

Contact: Nikki Hawke, nikki@hivestack.com

SOURCE  Hivestack