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BEIJING, Jan. 15, 2021 /Xinhua=KYODO JBN/--

On November 27th, 2020, Coffee Matters, a Chinese-English bilingual short

animation film was jointly released by China Story Database and Fuxing Road

Studio, and soon attracted extensive attention globally. It was broadcast on

the "China Screen" at New York Times Square on Jan. 13, 2021, Beijing Time.

It tells a story about how a coffee bean travels across the seas to China, and

eventually helps the once impoverished hinterland of S.W. China's Yunnan

province shake off poverty and achieve prosperity.

This touching story is from a short film titled Coffee Matters.

The 3.34-minute short film shows the cultural and economic interactions between

China and the West brought by small coffee beans, and connects the overseas

viewers to China's poverty alleviation campaign. This film went viral after

being released on major media and social networking platforms in China and has

achieved 400 million views globally so far.

Hu Zhaoming, Spokesperson of the International Department of the CPC Central

Committee retweeted it immediately saying "When coffee beans traveled to China,

home of tea, and when the taste of daily life meets the needs of livelihoods, a

story unfolds how coffee beans help people escape poverty. Fuxing Road Studio

and the China Story Database have jointly released an animated short film,

'Coffee Matters.' Just like tasting a cup of fresh-made, mellow coffee, we hope

you enjoy this video."

Targeted poverty alleviation is an innovative policy to ensure the achievement

of the anti-poverty efforts. In its anti-poverty endeavor, Yunnan has been

promoting development of coffee industry in its hinterland where policies of

poverty alleviation go deep among residents and local conditions are suitable

for coffee growing, providing the world with Chinese experience. The short film

begins with coffee, the indispensable element in Westerners' daily life, and

proceeds with integrating China's "coffee poverty-relief" story into the video

at the same time. James Kimonyo, Ambassador of the Republic of Rwanda to China

said: "How successful China's industrialized anti-poverty model has been. The

mellow coffee from Yunnan tells the story of China's targeted poverty

alleviation, and we will share and exchange with China on their experience and

best practices to apply them in our country."

Source: China Story Database and Fuxing Road Studio

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   Link: http://asianetnews.net/view-attachment?attach-id=382298

   Caption: "Coffee Matters" is praised for telling China's poverty relief story well.