PR87724

LONDON, January 21, 2021, /PRNewswire=KYODO JBN/--

Hisense, one of the world's leading consumer electronics and home appliances

brand, today launched its 'Live Bold' digital and retail campaign with a bit of

a difference featuring partner club Paris Saint-Germain.

Paris Saint-Germain players Neymar Jr, Keylor Navas, Angel Di Maria, Ander

Herrera and Presnel Kimpembe, are seen gathered in the Hisense Showroom

surprising unsuspecting customers, though fans will spot that the players do

not look as they usually do. Rather they are seen in miniature form, acting as

the consumers' guide to making the smart and bold choice – purchasing one of

Hisense's diverse range of TVs and home appliances.

'Live Bold' celebrates Hisense's uncompromising quality and a focus on the

details that are built into every one of the brand's innovative products, the

campaign sees some of the club's top players demonstrating product features

that 'make the difference' to customers' everyday lives

View video here [https://youtu.be/UM_GIoPNiLg ]

Candy Pang, Global General Marketing Manager of Hisense International said:

"We're excited to be launching our bold new campaign with our Partner Paris

Saint-Germain. In doing something truly unique like making the players smaller,

we have allowed the products to be the hero of the show with the players able

to showcase our design and technology features in more detail. We want the

audience to review the products on their merits and build association with the

smart choice, so they are ready for the next time they need new TVs or home

appliances."

The hero film first sees Neymar Jr seen surprising a group of customers by

showing them the Hisense ULED 4K TV, U7. As Neymar Jr's goal celebration plays

on the screen, he shows them Hisense's Sports Mode in VIDAA Smart OS, the

comprehensive picture and sound enhancement system specifically designed for

sports programming. The U7's Quantum Dot Colour and Dolby Vision paired with

the Atmos, HDR10+ technology ensures that every moment of the game is captured

as if viewers were there live.

Next up is Di María who is seen perched inside the Hisense PureFlat

Refrigerator. The midfielder encourages the customer to join him in enjoying a

cold glass of juice and signals to the fridge's Flat Door design to fill his

glass with ice by pressing the touch panel of the in-door Ice and Water dispenser.  

Catching a young boy playing with the Hisense PureStream Washing Machine dials,

Kimpembe is then shown telling him to look inside the washer, where he has left

a surprise Paris Saint-Germain jersey for him to wear. Hisense's PureStream

washer's Steam-Mix cycle feature deep cleans garments and reduces allergens to

leave clothes soft and static free; meaning the boy's shirt is match ready clean.

Navas and Herrera are then caught by another shopper using the Hisense EvanBake

Oven to bake cookies. The 73L capacity oven uses 100% Full Steam meaning the

oven turns the water into steam to help make food more flavourful. Thanks to

the oven's Even Bake shape, the rounded design helps to ensure hot air

circulates freely and evenly, meaning Navas and Herrera created the perfect

cookies for the shopper to enjoy.

After a busy day in the store and once the doors are locked, we see the players

gather round the Hisense Laser TV to enjoy a screening of one of their games.

The 100" screen displays 4K Ultra HD resolution combined with the Dolby Atmos

Audio gives the players a cinema experience at home to reminisce together.

The content goes live across Hisense social channels (Facebook, YouTube,

Twitter, Instagram) ahead of an exciting 2021 for Paris Saint-Germain under new

manager Mauricio Pochettino. Upcoming League games include fixtures against

Montpellier and Marseille and the club's highly anticipated European fixture

with Barcelona in February.

Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain said: "The

players had fun filming this content and becoming miniature versions of

themselves for the day. It's great to see our partners Hisense use our players

in an innovative way for them to showcase their products and brand features. We

look forward to seeing the campaign rolled out by Hisense globally."

The Hisense and Paris Saint-Germain partnership was launched in August 2020 and

sees the Hisense brand and product range showcased to huge audiences in the

Parc des Princes stadium and around the world, via broadcast, digital and

social channels, the partnership also sees Hisense provide a wide range of

innovative products to the club to support its needs across its various

facilities, including its new training centre.

To be in with a chance of winning one of the Hisense product prize packs and a

Paris Saint-Germain jersey, visit HisenseLiveBold.com  

Keep up with all Hisense's Paris Saint-Germain news visit:

https://hisense.co.uk or follow @HisenseSports on

Instagram [http://www.instagram.com/HisenseSports ],

Twitter [http://www.twitter.com/hisensesports ]

and Facebook [http://www.facebook.com/hisensesports ].

Download video here [https://csm.box.com/s/r0g7ttq2hqaeg2jgr3xtd8q9gey1upvm ]

About Hisense

Founded in 1969, Hisense is headquartered in Qingdao, China. In the past 52

years, Hisense has always adhered to the core values of "Integrity, Innovation,

Customer Focus, and Sustainability". The business covers areas including

multimedia, home appliances, IT intelligent information and modern service

industries. Hisense has built 54 overseas companies and offices,16 high-end

international production facilities, and 16 R&D centres worldwide, with the

sole aim of delivering first-rate and affordable products that improve the

lives of consumers.

About Paris Saint-Germain

Paris Saint-Germain football club was created in 1970. Since QSI's purchase of

the club in 2011, it has transformed to become one of the top football clubs

and global sports brands in the world. Paris Saint-Germain is connected with

Paris, which is at the heart of the organization, under the philosophy of one

unique city, one unique club. The club has since then won 18 trophies in only

seven years, 43 in its history, becoming the most successful football club in

France. Paris Saint-Germain has attracted many great players including

Ronaldinho, Beckham, Ibrahimovic, and currently Neymar Jr and Mbappe, both

ranked amongst the top 4 players in the world. The international popularity of

the club never stops growing. It is now the one of the most followed club in

the world, expanding from zero to a community over 90 million social media

followers in just seven years. It has opened international offices in Doha, New

York and Singapore. The pioneering sports club which now includes men's

football, women's football, handball and judo added esports in 2016. Giving

back to the community is fundamental to the club who has drastically increased

the capacity of its Foundation to develop large and efficient programs. Among

numerous projects, the Red & Blue School project allows the Paris Saint-Germain

to serve underprivileged youths.

SOURCE: Hisense