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SYDNEY, Jan.27,2021/Medianet International=KYODO JBN/--

Today on 27 January 2021, four of the most successful and decorated athletes in

Olympic and triathlon history announced an audacious attempt to push the limits

of human performance and smash the current male and female times for the iron

distance triathlon (3.8km Swim/180km Bike/42km Run).

Multimedia News Release for video and images:

http://news.medianet.com.au/manaseg/pho3nix-launches-sub7-sub8-project

Taking on the landmark sporting challenge in Spring 2022 will be reigning

Olympic champion Alistair Brownlee (GB) and half-iron distance world record

holder Kristian Blummenfelt (NOR), who will be looking to break the current

men's record of 7 hours, 35 minutes, and 39 seconds by going sub-seven hours.

They will be joined by three-time Ironman World Championship runner-up Lucy

Charles-Barclay (GB) and dual Olympic medalist Nicola Spirig (SUI), who will be

attempting to complete the distance in under eight hours, beating the current

women's record by 18 minutes and 18 seconds.

Talking about how the project came about, Alistair Brownlee said:

"We sat around a table after an endurance race in Bahrain discussing the world

record times and if they could be beaten. The women thought in the right

conditions it was possible to go under 8 hours. I thought I could go sub seven

hours. A mix of bravado and competitive instinct kicked in and before we knew

it, we had all signed up to the idea of attempting to go faster than anyone in

history."

Spearheaded by former World Champion triathlete and now CEO of event organisers

Mana Sport and Entertainment Group, Chris McCormack, the challenge is to be

officially known as the Pho3nix SUB7 and Pho3nix SUB8. The attempt is backed by

title partner, The Pho3nix Foundation, a not-for-profit organisation that

supports sporting participation among young people. As well as promoting the

physical and social benefits of sport, Pho3nix also provides young people with

the resources and educational development to advance the positive values and

attitudes that sport provides, and that become skills for life.

The challenge is being promoted by a campaign entitled Defy The Impossible (

https://www.sub7sub8.com/ ) and has been designed to not only make an impact at

the elite end of the sport, but also drive change and inspire people at the

grassroots level.

To find out more about the Pho3nix SUB7 and Pho3nix SUB8 challenges, visit:

https://www.sub7sub8.com/

Source: Manaseg