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LJUBLJANA, Slovenia, Jan. 25, 2021 /PRNewswire=KYODO JBN/ --

Influential travel media across the globe have collectively named Slovenia a

leading destination for 2021 thanks to its dedication to authentic and

sustainable tourism.

The Slovenian Tourist Board's key PR and marketing focus on authentic and

sustainable tourism has led to the country being included in many global

media's picks of the top travel destinations to visit in 2021.

Media outlets from across the world praised Slovenia's sustainable tourism

initiatives, particularly the Slovenia Green Scheme, which now has over 100

members. Slovenia's popularity also proves that sustainability will be key to

earning the trust of early foreign travellers following the global pandemic.  

MSc. Maja Pak, Director of the Slovenian Tourist Board: "The exposure of

Slovenia as a sustainability-oriented tourist destination in such high-profile

global media outlets is a great success and the result of many years' active

and systematic acceleration of sustainable tourism and cooperation with

influential foreign media companies.

This is excellent exposure for Slovenia, especially since it contributes to

Slovenia's additional global positioning as a leading country in sustainable

tourism, which will be one of the key advantages in tourism recovery after the

COVID-19 pandemic."

Last week, Condé Nast Traveller, became the latest publication to praise

Slovenia's efforts, placing it in a list of their top ten sustainable

destinations in the world to visit in 2021.

Slovenia was chosen among top ten recommended destinations or, as stated in the

article, "positive-impact escape ideas". An image of Bled Island is featured in

the article, while Slovenia is presented as a Central European country with

exceptional natural assets, picturesque landscape and numerous attractions.

Ljubljana is mentioned as being a welcoming and walker-friendly capital, as

well as an attractive destination for eco-minded city breaks. The article

highlights the high percentage of Slovenia's protected landscape marked by

vibrant diversity from the Alpine peaks, ancient forests, Karst plateaus, the

Pannonian plains' vineyards and thermal waters to the Adriatic Coast.

In recent weeks, leading British media including The Financial Times, The

Guardian and The Sun have all placed Slovenia within their recommended

destinations for 2021, while American outlet Forbes named Slovenia a bucket

list destinations for wine-lovers. In late 2020 Slovenia was named one of Conde

Nast Traveller's best holiday destinations for 2021 and Bled was named one of

the world's ten best travel experiences in Lonely Planet's annual Ultimate

Travel List.

Source: Slovenian Tourist Board