AsiaNet  87906

SINGAPORE, Feb. 2, 2021 /PRNewswire=KYODO JBN/ --

In the news release, White Ops is the First Company to Receive MRC

Accreditation for Both Pre-Bid and Post-Bid Invalid Traffic Detection and

Mitigation Across Desktop, Mobile Web, Mobile In-App and Connected TV, issued

1-Feb-2020 by White Ops over PR Newswire, we are advised by the company that

the [Title and the first paragraph], [the first] sentence, should read "[the

first]" rather than "[the first and only]" as originally issued inadvertently.

The complete, corrected release follows:

White Ops is the First Company to Receive MRC Accreditation for Both Pre-Bid

and Post-Bid Invalid Traffic Detection and Mitigation Across Desktop, Mobile

Web, Mobile In-App and Connected TV

White Ops Extends Leadership in Protecting the Advertising Ecosystem from

Sophisticated Bot Attacks With Additional Accreditation of its Advertising

Integrity Solution

White Ops[https://www.whiteops.com/ ], the global leader in collective

protection against sophisticated bot attacks and fraud, today announced that it

has become the first company to be granted Media Rating Council (MRC)

accreditation for end-to-end coverage against sophisticated invalid traffic

(SIVT) for desktop, mobile web, mobile in-app and Connected TV (CTV). This

includes the first-ever accreditation for pre-bid detection and mitigation of

SIVT of its Advertising Integrity product (the solution formerly known as

MediaGuard) across all platforms, including CTV. White Ops has also been

granted continued accreditation for post-bid detection within its Advertising

Integrity offering (previously known as FraudSensor). White Ops' post-bid

detection solution has been accredited by MRC since 2016.

White Ops today verifies more than ten trillion digital interactions per week,

working directly with the largest internet platforms, DSPs and exchanges. With

White Ops Advertising Integrity, platforms can tap into the most comprehensive

pre-bid prevention and post-bid detection capabilities to verify the validity

of advertising efforts across all channels. The White Ops bot mitigation

platform uses a multilayered detection methodology to spot and stop

sophisticated bots and fraud by using technical evidence, continuous

adaptation, machine learning and threat

intelligence[https://www.whiteops.com/satori ]. In most cases, White Ops

delivers responses to partners in 10 milliseconds or less before a bid is made,

saving time and money and ensuring that their advertising inventory can be

trusted and fraud-free.

"Sophisticated Invalid Traffic can represent a significant drain on the digital

advertising industry, both economically and also because of the erosion of

advertiser confidence it can cause," said George W. Ivie, Executive Director

and CEO of the MRC. "White Ops' achievement in becoming the first company to

receive MRC accreditation for SIVT solutions that encompass both the pre- and

post-bid processes, across desktop, mobile web, in-app, and OTT platforms,

clearly speaks to its continued position at the forefront of this vital

industry space."

"Winning the fight against fraud requires a collective effort through

partnerships across the entire ecosystem," said Tamer Hassan, Co-founder and

CEO of White Ops. "We are honored that organizations across the globe,

including top internet platforms, entrust us to protect them against fraud. To

be recognized by the MRC with this additional accreditation to our entire

Advertising Integrity product demonstrates to the industry that we are

delivering on our mission to disrupt the economics of cybercrime."

"White Ops has been a valuable fraud prevention partner for FreeWheel as we

have navigated through industry trends accelerated by the pandemic," said Carl

Kalapesi, COO FreeWheel. "Their pre-bid capabilities in the connected TV space

provide the inventory quality assurances we need, and deepens the trust our

clients demand."

Last year, White Ops uncovered the largest-ever connected TV fraud operation,

named ICEBUCKET[

https://www.whiteops.com/blog/giving-fraudsters-the-cold-shoulder-inside-the-largest-connected-tv-bot-attack

]. At its height, the operation affected more than 300 publishers across 30

countries while stealing millions of dollars in ad spend. For more information

on White Ops Advertising Integrity, please visit

www.whiteops.com/products/advertising-integrity.

About White Ops

White Ops is a cybersecurity company that collectively protects global

enterprises and internet platforms from digital fraud and abuse. We verify the

humanity of more than 10 trillion interactions per week protecting our

customers' sensitive data, reputation, compliance, bottom line and customer

experience as they grow their digital business. White Ops recently secured a

strategic growth investment from Goldman Sachs Merchant Banking Division, in

partnership with ClearSky Security and NightDragon. To learn more, visit

www.whiteops.com.

ABOUT MEDIA RATING COUNCIL (MRC)

The MRC is a non-profit industry association established in 1963 composed of

leading television, radio, print and Internet companies, as well as

advertisers, advertising agencies and trade associations whose goal is to

ensure measurement services that are valid, reliable and effective. Measurement

services desiring MRC Accreditation are required to disclose to their customers

all methodological aspects of their service; comply with the MRC Minimum

Standards for Media Rating Research and other standards MRC produces, and

submit to MRC-designed audits to authenticate and illuminate their procedures.

In addition, the MRC membership actively pursues research issues they consider

priorities in an effort to improve the quality of research in the marketplace.

Currently, more than 100 research products are audited by the MRC.

Contact:

Virginie Cosentino

whiteops@budcomms.com

+65-9161-5091

Source White Ops