OPI And Kerry Washington Reunite To Celebrate OPI's 40th Anniversary
PR87900
LOS ANGELES, Feb. 3, 2021 /PRNewswire=KYODO JBN/ --
-- Kerry Washington joins the brand in a one year-long birthday celebration
as OPI's 40th Anniversary Campaign Ambassador.
-- #40YearsOfColor
OPI, the world's number one salon nail care brand, has announced that actress,
producer, director and activist Kerry Washington will serve as brand ambassador
for the company's 40th anniversary this year. Washington returns to OPI where
she previously served as the brand's first ever Creative Ambassador in 2016.
In this role, Washington collaborated with OPI co-founder Suzi Weiss-Fischmann
to create the "Washington D.C." collection.
Photo - https://mma.prnewswire.com/media/1431135/OPI.jpg
Throughout all of 2021, OPI will spotlight 40 of the brand's most iconic
shades. To no surprise among the top shades is Washington's previously
co-created shade "We the Female" a commanding red nail lacquer that was part of
the previous collaboration.
"We are delighted that Kerry is reprising her role as brand ambassador during
our anniversary year," said Weiss-Fischmann. "She is a woman of style and
substance who is fierce in everything she undertakes, from acting to activism."
Washington is a Primetime Emmy(R) Award winner and Emmy(R)- and Golden
Globe(R)- nominee who has been honored five times with the NAACP Image Award.
In 2014 she was named one of Time magazine's 100 Most Influential People, and
is one of the co-founders of TIME's UP.
"It is always inspiring to work with Suzi, one of the first female co-founders
of a major beauty company," said Washington. "She may be known as the 'First
Lady of Nails," but she is also a true champion of women's causes - one whose
impact far transcends her own industry."
Founded in 1981, OPI originated as a dental supply company during the acrylic
nails movement of the '80s. Realizing dentures and artificial nail extensions
shared a similar chemistry, co-founders and in-laws George Schaeffer and
Weiss-Fischmann saw an opening in the market and seized it. OPI began dropping
off the "rubber-band special" at every salon on Ventura Blvd. in Los Angeles. A
jar of powder, liquid and primer - rubber-banded together - became the OPI
Traditional Acrylic System and was a huge hit, establishing the brand's roots
in the professional nail industry. OPI then took its products to consumers with
the launch of 30 groundbreaking Nail Lacquer shades. With its famous bottle,
incredible colors, high-quality formula and unique names, OPI revolutionized
the nail care industry. Some of these original shades - Alpine Snow, OPI Red,
Malaga Wine - became so iconic they are still sold today. They are also among
40 legendary OPI shades that will be spotlighted throughout the 40th
anniversary celebration.
Today, OPI's iconic, trend-setting shades and seasonal collections feature
just-off-the-catwalk colors inspired by compelling destinations across the U.S.
and the globe. OPI is known for creative partnerships with celebrities, pop
culture phenoms, new motion picture releases, and like-minded classic brands.
Nail Lacquers retail for $10.50 USD and Infinite Shine retails for $13.00 USD
at Professional Salons and select retailers. For more information, visit
OPI.com and @OPI on Instagram (
), TikTok (
) and Facebook (
) and Twitter @OPI_PRODUCTS (
)!
ABOUT OPI
OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a
no-light three-step long wear lacquer system offering long-wear, high-shine and
ease of application and removal and available in more than 150 shades. OPI
retails in over 100 countries and offers a full line of professional items
including OPI GelColor, Powder Perfection (matching iconic OPI lacquer
counterparts) with up to three-week wear, nail treatments, finishing products,
lotions, manicure/pedicure products, files, tools, gels and acrylics.
ABOUT WELLA COMPANY
Wella Company is one of the world's leading beauty companies, comprised of a
family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and
ghd. With 6,000 employees globally, presence in over 100 countries, Wella
Company and its brands enable consumers to look, feel, and be their true
selves. As innovators in the hair and nail industry, Wella Company empowers its
people to delight consumers, inspire beauty professionals, engage communities,
and deliver sustainable growth to its stakeholders. Further information found
at www.wellacompany.com.
SOURCE: OPI Products Inc.
CONTACT: REBECCA.BROWN@WELLA.COM; CMM | OPI@CMMPR.COM
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