Piano Software Expands Global Footprint in Asia-Pacific with New Leadership, Headquarters in Singapore
PR87917
SINGAPORE, Feb. 3, 2021 /PRNewswire=KYODO JBN/ --
Piano, the leading subscription commerce and customer experience platform,
today announced further expansion of its global footprint in Asia-Pacific, with
a new headquarters and core team in Singapore focused on serving existing
customers and growing Piano's business across the region. The region will be
led by Tim Rowell, former General Manager of Piano's UK office, and includes
sales, marketing, technical consultancy, strategic services and technical
support functions, supplemented by market and regional specialists in Australia
and Thailand.
Logo - https://mma.prnewswire.com/media/691003/Piano_Logo.jpg
With clients such as South China Morning Post, The Star, Thai Rath, MIMO Tech
Co., Ltd and Australian Community Media part of its regional roster, Piano
already is firmly cemented in a market rapidly moving towards a
subscription-based publisher model. According to a Citi survey of 580 senior
business executives in APAC, 46% predicted that subscription models would be
widespread in their industry by 2021, up from 12% in 2018, and 75% believed the
shift to a subscription-based business model was a board-level priority.
"Expanding in Singapore empowers us to better serve our APAC client base and to
showcase our end-to-end platform and consultative services to a fast-growing
market," Rowell said. "All the evidence suggests that media companies across
the region are embracing subscription models as well as first-party data
strategies to drive audience engagement, and we couldn't be better placed to
help them."
In just four short years, Piano has shown exponential gains in a $77B
addressable market, netting over 350 customers across six continents globally.
Its APAC expansion is a continuation of Piano's rapid growth over the last 18
months in particular, during which the company has grown its global business by
over 300%. Additionally, recent leadership hires such as Chief Growth Officer
Joanna Catalano, a former Dentsu Aegis and Google executive with previous
experience building new businesses in the Asia-Pacific market, are further
driving the company's revenue growth through strategic partnerships and global
market reach.
Piano's end-to-end platform leverages data, artificial intelligence and
commerce features to help global, national and local publishers achieve revenue
growth while also empowering teams to launch relevant audience experiences.
Over the last year, Piano has received significant market recognition as a
fast-growing, cutting-edge technology company. Piano was included in the World
Economic Forum's Technology Pioneers (
) and Deloitte's Technology Fast 500(TM) (
) and won Product of the Year (
) from the Business Intelligence Group, among other accolades.
For more information, please visit piano.io (
https://c212.net/c/link/?t=0&l=en&o=3054007-1&h=4203087734&u=https%3A%2F%2Fpiano.io%2F&a=piano.io
).
About Piano
Piano enables the world's largest media companies and brands to accelerate
their subscription, advertising, analytics and personalization initiatives in
order to engage, monetize and measure content experiences. Piano works with
leading global organizations such as CNBC, The Wall Street Journal, NBC Sports,
Business Insider, The Economist, Gannett, Le Parisien, TechCrunch, Prometheus,
MIT, The Telegraph and more than 300 other clients. In 2020, Piano was
recognized as one of the fastest-growing, innovative technology companies in
the world by Red Herring, World Economic Forum and Deloitte and received
Product of the Year from the Business Intelligence Group.
Piano Media Contact
Lauren Fritsky
001 1 215 528 8050
lauren.fritsky@piano.io
SOURCE Piano Software Inc
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