AsiaNet  87924

SAN DIEGO, Feb. 3, 2021 /PRNewswire=KYODO JBN/ --

  -- Investment will fuel product innovation and expand global

     footprint to enhance service to enterprise customers.

Tealium, the trusted leader in real-time customer data orchestration, today

announced it raised $96 million in Series G funding led by existing investors

Georgian and Silver Lake Waterman. The funding, which increases the company's

valuation to $1.2 billion, will be used to fund accelerated product innovation

to address the growing demand for a customer data platform (CDP) that delivers

real-time, personalized, compliant, and omnichannel customer experiences to

global enterprises.

Logo - https://mma.prnewswire.com/media/1431915/Tealium_Logo.jpg

In a hyper-competitive, on-demand world, consumer expectations for

personalized, omnichannel experiences have put increasing pressure on

organizations to use their customer data effectively. In addition to consumer

pressure, the phase out of third party cookies and increased regulatory

compliance are putting additional pressure on organizations to ensure they have

a trusted and reliable customer data strategy. These trends have led to a shift

towards first party data and a need for CDPs to help companies deliver relevant

buyer experiences that are also compliant.

"Key factors in the market have come together and created an environment where

organizations have to adopt a first party data strategy to stay competitive and

viable — and this trend is only increasing," said Jeff Lunsford, CEO, Tealium.

"We have seen an acceleration in global enterprises selecting Tealium's CDP

because we can help them realize business value quickly, which is critical in

these dynamic times. This new capital will be invested in expanding our

customer success, ecosystem development and product development teams around

the world. We are committed to supporting our customers with high-touch

industry expertise, from our team and our partners, and to delighting them with

new products and services that make their jobs easier."

The first true CDP, Tealium has built the industry-standard data platform to

enable companies all over the world and across many industries to leverage data

to produce deeper insights. As a vendor-neutral CDP offering more than 1,300

solution integrations, Tealium allows customers to support many use cases to

deliver great experiences to their customers and maintain a competitive

advantage. Investors and customers alike saw this opportunity early on and have

contributed to Tealium's adoption and growth for over a decade.

"A personalized buying experience is now as important as the quality of product

or service being bought," said Justin LaFayette, Lead Investor at Georgian.

"Tealium's customer data platform helps businesses gain a competitive advantage

by providing the insights to deliver a highly personalized customer journey. We

are excited to continue our partnership with Tealium as they lead the growing

demand for this essential requirement of digitization."

Media Contacts

For Tealium:

Sydney DeLosh

sydney.delosh@walkersands.com

+1 (312) 267-2939

About Tealium

Tealium connects customer data – spanning web, mobile, offline, and IoT devices

— so brands can connect with their customers. Tealium's turnkey integration

ecosystem supports over 1,300 client-side and server-side vendors and

technologies, empowering brands to create a unified, real-time customer data

infrastructure. The Tealium Customer Data Hub encompasses tag management, an

API hub, a customer data platform with machine learning, and data management

solutions that make customer data more valuable, actionable, and secure. More

than 1,000 businesses worldwide trust Tealium to power their customer data

strategies. For more information, visit www.tealium.com.

About Georgian

Georgian is a fintech company investing in high growth software companies that

harness the power of data in a trustworthy way. At Georgian, we're building a

platform to provide a better experience of growth capital to software company

CEOs and their teams. Georgian's platform is designed to identify and

accelerate the best growth-stage software companies, taking an intelligent,

data-first approach to solving the key challenges CEOs face as they grow their

businesses. Based in Toronto, Georgian's team brings together software

entrepreneurs, machine learning experts, experienced operators and investment

professionals. For more information, visit https://georgian.io/.

About Silver Lake Waterman

Silver Lake Waterman is part of Silver Lake, a global technology investment

firm with approximately $75 billion in combined assets under management and

committed capital and a team of professionals based in North America, Europe

and Asia. Silver Lake Waterman focuses on providing flexible expansion capital

to later-stage growth companies in the technology and technology-enabled

industries. For more information about Silver Lake Waterman and Silver Lake,

please visit www.silverlake.com.

Source - Tealium