AsiaNet 87936

HONG KONG, Feb. 4, 2021 /PRNewswire=KYODO JBN/ --

Datawords, the global leader in Multicultural Technologies, is proud to launch

its new e-Sales Connect platform, designed to reinvent the role of sales

associates and improve the customer experience online. Developed by its

Whatsquare team in Hong Kong and based on an AI-powered customization engine,

this new solution allows brands to better connect their online and offline

ecosystems while empowering sales associates at brick-and-mortar stores, by

offering the ability to provide personalized services to customers through

messaging.

With the world of retail durably transformed by the impact of COVID-19 and

changing behavioral patterns, the platform developed by Datawords / Whatsquare

creates a direct link between a store-based brand expert and an existing or

potential consumer at the onset of their online journey. As such, it's an

effective way for stores and corners to generate online traffic and vice versa.

In the context of restrained movements in many geographies, and of consumers

reluctant to spend too much time in stores, the platform allows brands to

optimize and leverage the expertise of their salesforce, thus extending and

enhancing their advisory role through technology.

Specifically, the innovative platform built by Datawords / Whatsquare creates a

bridge between physical stores and e-commerce, extending and enriching the

shopping experience by allowing the customer to ask questions and the

salesperson to propose adapted promotions and services—dependent only on the

consumer's engagement with the brand on social media (WeChat, Facebook

Messenger, WhatsApp, Instagram, etc.).

Based on a user's location, the platform is able to suggest a nearby point of

sale and link them to the salespeople in store, via a QR code system. The

latter can then make customized purchase proposals by referring the consumer to

an e-commerce site.

The platform has already been implemented with great success by Datawords /

Whatsquare for major brands including BMW, L'Oreal, and L'Occitane.

Katherine Pei, co-founder of Whatsquare, explains: "We are very proud to add

this new e-Sales Connect platform to our set of tailor–made multilingual

solutions that enable data flows and conversational commerce between all

messaging platforms, websites, mobile applications and now retail stores.

Designed for retailers, our platform delivers personalized and enhanced

customer service thanks to the combination of technology and expertise from the

sales associates."

"In the current environment, our platform helps to animate points of sale while

reinforcing the online/offline link and offering a practical solution to

customers who wish to limit the length of their shopping trips while still

benefiting from expert advice. On our side, we take care of the creation and

maintenance of the platform, which is easy to roll out and duplicate. We are

convinced of the potential of this solution, which has started to be

implemented in Asia and can be applied to any type of retail store (from luxury

to car distribution), anywhere in the world," adds Christophe Jourdain, Asia

General Manager at Datawords.

About Whatsquare

Whatsquare creates tailor–made multilingual solutions that enable data flows

and conversational commerce between all messaging platforms (including Facebook

Messenger, WhatsApp, LINE, and WeChat for different regions), websites and

mobile applications. Designed for retailers and brands, it automatically

recommends products, provides customer service and delivers personalized

stories. Whatsquare was co-founded in 2016 by Katherine Pei and Leeds Sheung

and acquired by the Datawords Group in November 2019. Based in Hong Kong, the

company is deploying its technology for international brands across APAC

regions. More info on http://www.whatsquare.com/en/.

About Datawords

Created in 2000, Datawords combines a mastery of local cultures with

technological expertise to roll out international strategies for major global

brands across all digital platforms. Headed by a team of co-founders, Datawords

has a presence in Europe, Asia and America. The group offers unmatched

proficiency in multicultural technologies and stands out from the pack with the

exceptional diversity of its 800 employees, representing over 50 nationalities

and more than 60 languages. Datawords recorded a EUROS 70M turnover in 2019.

The Datawords Group continues to grow with ground-breaking companies like

Vanksen, Wezen, 87 Seconds and Whatsquare.

Learn more about the Datawords Group at http://www.datawordsgroup.com and on

LinkedIn [https://www.linkedin.com/company/datawords/].

Photo -

https://mma.prnewswire.com/media/1432424/Datawords_Group_E_Sales_Connect.jpg

Logo - https://mma.prnewswire.com/media/1432427/Datawords_Group_Logo.jpg

Contact:

Raphaële Coulot-Brette

raphaele.coulot-brette@grayling.com

Source: Datawords Group