AsiaNet 88008

SINGAPORE, Feb. 9, 2021 /PRNewswire=KYODO JBN/ --

Ascenda, the technology company that makes loyalty simple, today announced

Nexus, a new rapid launch option for its bank customer engagement solutions,

enabled by an innovative zero-integration approach.

Photo-https://mma.prnewswire.com/media/1435492/Ascenda_Nexus.jpg

Nexus significantly expands the breadth of banks served by Ascenda beyond its

current top-tier clients in 30+ markets, unlocking a world-class customer

engagement solution for thousands of established banks and neobanks globally

who are looking for rapid deployment with minimal complexity and cost.  

Ascenda's loyalty capabilities can now be deployed in a fraction of the typical

setup time with Nexus. A first in the industry, the new option eliminates all

technical integration, enabling the rollout of compelling new rewards

propositions without resource or time constraints. Setup lead time, complexity

and cost are all reduced by a factor of ten relative to current industry norms.

Nexus supports Ascenda's entire line-up of points-based and cash-back

propositions, including the merchant offers aggregation platform, OffersHub.

The full suite of Ascenda redemption capabilities ranging from real-time,

everyday satisfiers to premium, aspirational rewards is also available under

the new turnkey option.

"Nexus transforms how financial institutions launch rewards propositions,

requiring minimal up-front investment and lead-time," said Mark Mullinix, Head

of Strategy & Partnerships at Ascenda. "Its simple and rapid deployment model

unlocks vast scalability for Ascenda's suite of customer engagement solutions."

Live demonstrations are now available, and Nexus technology and distribution

partners will be announced progressively.

About Ascenda

Ascenda is a global provider of innovative loyalty solutions, powering engaging

rewards propositions for leading financial services brands and merchants

worldwide.

Ascenda makes loyalty simple through solutions rooted in beautiful design,

exceptional customer value and rapid implementation.  With deep market

expertise, best-in-class technology and a rich global content network, Ascenda

delivers fully digital, user-friendly and highly compelling rewards offerings

that eliminate the trade-off between cost and customer value.

For more information about Ascenda, please visit www.ascendaloyalty.com.

Contact:

Valerie Perridon

valerie.perridon@ascendaloyalty.com

Source Ascenda

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   Caption: Ascenda launches Nexus, the new rapid launch option for its SaaS loyalty

solution suite, enabled by an innovative zero-integration approach.