Tennis Australia and Infosys Reimagine Digital Experience for Australian Open Virtual Audience

Infosys

PR88053

 

MELBOURNE, Australia, Feb. 11, 2021 /PRNewswire=KYODO JBN/ --

 

Infosys[https://www.infosys.com/] (NYSE: INFY), a global leader in

next-generation digital services and consulting and the Australian Open's

Official Digital Innovation Partner, this year is applying technology to

enhance tennis experiences for those onsite and those unable to attend in

person.

 

    Using digital as an equaliser to bridge the physical gap, Infosys and Tennis

Australia are opening up new possibilities by leveraging cloud, AI, 3D virtual

experiences and mobility. The innovations are envisioned to alter the sporting

normal well beyond the current Grand Slam and represent a shift towards

placing digital at the core of the tournament to elevate immersion, passion, brilliance

and experience for those on court and across the globe.

 

    "The past year has accelerated the need for meaningful digital engagement

between the Australian Open and its fans, players, coaches, partners and the

media. Our focus this year is delivering new digital experiences and insights

that are accessible for everyone involved, regardless of where they are

currently located," Ben Slack, Chief Revenue Officer, Tennis Australia said.

 

    "Having Infosys on board as our digital innovation partner for the third

year running has allowed us to optimise engagement with all our stakeholders, not

only our fans, players and coaches but our broadcast partners and sponsors as

well. Despite access restrictions this year the team has excelled, enabling us

to continue delivering new and improved digital experiences for this year's

tournament."

 

    The focus for the Australian Open (AO) is to innovate across the entire

stakeholder ecosystem in the following ways:

 

    --  Immersion in analytics: 3D Court Vision allows individuals to watch

        tournament matches in an animated form, with data overlay for each shot.

        From speed to spin to serve placement, every detail of the game is

        available at a click of a button. Infosys uses Hawk Eye data to animate

        each shot in near real-time and empowers fans to analyse the game from

        any vantage point in the stadium.

    --  Furthering fan passion: A new AO Virtual Slam      

        [https://www.infosys.com/australian-open.html] experience transports

        every fan into the Rod Laver Arena. 3D court views and data simulate the

        experience of playing at the AO, letting fans be a part of the glory. An

        enhanced AO Fan App will also deliver richer content and personalised

        journeys based on their interest areas, while guided navigation helps

        fans find their way within the new Melbourne Park zones set up due to

        COVID protocols.

    --  Sensing brilliance on court: In the dedicated AO player and coach app,

        the AI Video Analysis feature brings new intelligence to the hands of

        all players and their teams, regardless of rank. The AI tool allows

        precise player and opponent assessment, be it the technique behind

        winning backhand drop shots or handling volley shots in long rallies.

        With many players' full teams unable to attend the tournament, this

        feature allows coaches to provide guidance remotely from anywhere across

        the world by sharing live strategy notes in the app.

 

    For the AO media team, AI Shot of the Day uses machine learning to rapidly

identify match highlights, using multiple data points that are objective (such

as fastest serve) and subjective (player emotion, crowd reaction and cruciality

of the shot in context to the match).

 

    --  Reinventing the guest experience: A 3D AO Virtual Hub has been developed

        to overcome physical restrictions for partners and sponsors, who are

        integral to the AO business model. Powered by Infosys Meridian, the

        Virtual Hub is a premium experience for partners to access exclusive

        events, behind the scenes tours, tennis clinics, legend interactions,

        master chef sessions, live performances, 360 match viewing and more. It

        is expected to host over 12,000 VIPs across the globe during the

        tournament.

 

    Andrew Groth, Senior VP and Regional Head at Infosys Australia and New

Zealand,

said, "As we know the pandemic has forced many organisations to change tack and

adapt quickly. Through our ongoing partnership with Tennis Australia, the AO has

been able to seamlessly meet the changing needs of their audience while

continuing to push the boundaries of what's possible with new digital

experiences."

 

    "We are so proud to be working with Tennis Australia for a third year

running

and excited to bring new dimensions of the AO to fans, partners, players,

coaches and the media. Our work with the AO this year is a clear demonstration

of the power of data and AI, and its ability to bring people closer, no matter

the physical distance."

 

    Infosys at Australian Open 2021: #NextNeverStops - YouTube

[https://www.youtube.com/watch?v=pm0WoDdsTpg&feature=youtu.be]

 

    About Infosys

 

    Infosys is a global leader in next-generation digital services and

consulting.

We enable clients in 46 countries to navigate their digital transformation. With

nearly four decades of experience in managing the systems and workings of global

enterprises, we expertly steer our clients through their digital journey. We do

it by enabling the enterprise with an AI-powered core that helps prioritize the

execution of change. We also empower the business with agile digital at scale to

deliver unprecedented levels of performance and customer delight. Our always-on

learning agenda drives their continuous improvement through building and

transferring digital skills, expertise, and ideas from our innovation ecosystem.

 

    Visit www.infosys.com [https://www.infosys.com/en.html] to see how Infosys

(NYSE: INFY) can help your enterprise navigate your next.

 

    Safe Harbor

 

    Certain statements in this release concerning our future growth prospects,

financial expectations and plans for navigating the COVID-19 impact on our

employees, clients and stakeholders are forward-looking statements intended to

qualify for the 'safe harbor' under the Private Securities Litigation Reform Act

of 1995, which involve a number of risks and uncertainties that could cause

actual results to differ materially from those in such forward-looking

statements. The risks and uncertainties relating to these statements include,

but are not limited to, risks and uncertainties regarding COVID-19 and the

effects of government and other measures seeking to contain its spread, risks

related to an economic downturn or recession in India, the United States and

other countries around the world, changes in political, business, and economic

conditions, fluctuations in earnings, fluctuations in foreign exchange rates,

our ability to manage growth, intense competition in IT services including those

factors which may affect our cost advantage, wage increases in India, our

ability to attract and retain highly skilled professionals, time and cost

overruns on fixed-price, fixed-time frame contracts, client concentration,

restrictions on immigration, industry segment concentration, our ability to

manage our international operations, reduced demand for technology in our key

focus areas, disruptions in telecommunication networks or system failures, our

ability to successfully complete and integrate potential acquisitions, liability

for damages on our service contracts, the success of the companies in which

Infosys has made strategic investments, withdrawal or expiration of governmental

fiscal incentives, political instability and regional conflicts, legal

restrictions on raising capital or acquiring companies outside India,

unauthorized use of our intellectual property and general economic conditions

affecting our industry and the outcome of pending litigation and government

investigation. Additional risks that could affect our future operating results

are more fully described in our United States Securities and Exchange Commission

filings including our Annual Report on Form 20-F for the fiscal year ended March

31, 2020. These filings are available at www.sec.gov [https://www.sec.gov/].

Infosys may, from time to time, make additional written and oral forward-looking

statements, including statements contained in the Company's filings with the

Securities and Exchange Commission and our reports to shareholders. The Company

does not undertake to update any forward-looking statements that may be made

from time to time by or on behalf of the Company unless it is required by law.

 

Logo: https://mma.prnewswire.com/media/633365/Infosys_Logo.jpg

 

 

 

Source: Infosys

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